FREENOW empowers smarter mobility decisions helping people to move freely and cities to thrive.
We're looking for a passionate CRM Lead who will drive business success in collaboration with their team.
You will report directly into the VP Marketing Operations and will enable them and the 9 CRM professionals in your team by tackling business challenges strategically.
Be ready to work in a multinational, diverse, highly motivated and collaborative team who strives for excellence and likes to have fun.Are you ready for your next ride?YOUR DAILY ADVENTURES WILL INCLUDEConceptualise and implement the central CRM strategy in all FREENOW markets for our Drivers and Passengers.Challenge the status quo to identify process opportunities and enable their implementation.Drive your team's performance and development and collaborate closely with key stakeholders to set up the right ways of working.Own the CRM environment: Manage the relationship with the CRM systems and other vendors.Develop the optimization and testing roadmap for lifecycle marketing campaigns that directly impact activation, engagement, and reactivation through automation, trigger, and contextual marketing campaigns.Enable data-based decisions by owning the CRM analysis and reporting processes to ensure continuous improvement in retention and activation initiatives.Show your creativity with your good design sense, and your appreciation for great UI and conviction in order to strive for world-class user experience.TO BE SUCCESSFUL IN THIS ROLEBachelor's degree in Marketing Communications, Digital/Online Marketing or related fields.7-8 years experience in CRM/lifecycle marketing.Several years of relevant experience in growing and managing a team.Excellent analytical and organisational skills.Fluency in English, another language is a plus.Strong interest in the mobility sector, product, and market position.BENEFITS PERKS IN A NUTSHELLFully remote or hybrid working models.Free Udemy e-learning access.Sabbatical special leave policies.Subsidised gym membership.Birthday, 24th + 31st December off.Partner product discounts.Mobility budget for FREE NOW App.Employee assistance program.Plus more local benefits depending on your work location!DIVERSITY, EQUITY INCLUSIONFREENOW is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.
We want you to grow and evolve, bring your true self to work.SEE WHAT OUR AWESOME COLLEAGUES SAY ABOUT US: #J-18808-Ljbffr