We are looking for a NPPE Retail Digital Media Lead for our Purina Europe team Position Snapshot Location: BarcelonaType of Contract: Full time, permanent.Nestle Purina PetCare EuropeType of work: HybridWork Language: Fluent Business EnglishWhat you'll do The NPPE Retail Digital Media Lead role is part of the Purina Z-EUR Category Media Team and key enabler and accelerator of M3.0 vision by integrating RDM strategies into Category (above-market) media strategies. Retail digital media plays a vital role in unlocking full omni-channel growth objectives. Winning in this environment requires expertise in media, understanding of omni-channel commerce, consumer marketing, technology, and analytics. This role will lead the market governance, RDM strategy and integration with full funnel media strategy, campaign guidance, KPI setting, and apply media best practices across all Purina brands and campaigns, across key regional customers such as Amazon, ZooPlus and some strategic local market customers (eRetailers).
The role will include: Increasing Purina Europe sales, ROAS, and marketing KPIs via eRetailers by improving the way we operationalize Retail Digital Media as part of brand media and commercial planning processesPartnering with Purina's marketing & brand teams to connect RDM strategies with business context, business targets and brand building priorities in an integrated wayPartnering with Purina's eCommerce & MDO teams to connect RDM strategies with business context, business targets and eRetailer agreementsImproving the performance of all Purina brands and their products within key eRetailer environments (central and markets), and track performance in associated KPIsEvolving our data maturity and partnerships with key eRetailers by testing & learning, evolving current WoWs, and assessing business use casesDevelop a comprehensive RDM strategy that integrates with the brand planning process and shopper activations, while partnering with marketing teams, eCommerce team, Customer (retailer) activation teams, media agency and markets.Ensuring effective cascading of the RDM strategy to market execution, overseeing implementation and delivery of key metricsManaging the relationship with the RDM specialist team in the above-market media agency, fostering strong partnerships and cultivating the necessary expertise for Purina EuropeLeading above-market projects related to RDM data integration and to evolve data maturity via key eRetailersCollaborating with the above-market Purina holistic content & Search team to deliver top-notch communication materials and guidance to brands and marketWorking closely with the central marketing insights and data team to integrate RDM into holistic ROI measurement such as Marketing Mix Modeling (MMM)Building Retail digital media capability across Purina Europe, ensuring connected experiences through upper and lower funnel through RDM, accelerate best practice sharing and collaboration across marketsServing as the Single Point of Contact (SPOC) for Purina RDM within the Nestle Z-EUR and Global teams, ensuring alignment and connectivity between initiativesWe offer you Great benefits including competitive salary and a comprehensive social benefits package. We have one of the most competitive pension plans on the market, as well as flexible remuneration with tax advantages: health insurance, restaurant card, mobility plan, etc.Personal and professional growth through ongoing training and constant career opportunities reflecting our conviction that people are our most important asset.Hybrid working environment with flexible working scheme. Our state-of-the-art campus is dog friendly and equipped with a medical center, canteen and areas to co-create network and chill!Recreation activities such as yoga, Zumba, etc. and a wide range of volunteering activities.Requirements: Minimum 5 years of experience in a digital paid media role or eRetail digital media role within a large company or an agency dealing with large companies and/or experience in SEM or Programmatic mediaKnowledge and experience of performance marketing within key eRetailer environments such as Amazon, Tesco, Carrefour etc.Knowledge of technology partners (e.g. Pacvue), and DSPsStrong communicator, with ability to translate complex digital media concepts into simplified terms that non-media/non-retail stakeholders can understandFunctional marketing knowledge across other areas (i.e. Display, social media, mass reach advertising)Understand media operations and requirements (Budgets, Reporting, Agency management, etc.)About Nestlé We are Nestlé, the largest food and beverage company in the world, with a presence in more than 185 countries. With net sales of CHF 94.4 billion in 2022, the company has over 291,000 employees and 418 factories in 85 countries. Our values are based on respect: respect for ourselves, respect for others, respect for diversity, and respect for our future. Nestlé is dedicated to offering high-quality food and beverage products and services that contribute to the nutrition, health, and well-being of people, pets, and the planet. Additionally, it is committed to being a leading company in sustainability and achieving net zero greenhouse gas emissions by 2050. Want to learn more? Visit us at: www.nestle.com
We encourage the diversity of applicants across gender, age, ethnicity, nationality, sexual orientation, social background, religion or belief and disability.
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