HybridAgency: Havas Media BarcelonaJob Description Summary: The Media Development Manager is responsible for developing and deploying best practices for media experiences. S/He implements a standard way of developing a media plan and standard format for media plans within the Havas Media Group. The role sits between Strategy and Activation and is the point where Strategy is translated into Media Experiences for clients.Job Description:Mission & ResponsibilitiesEmbody the Mx excellenceChampion Havas unique approach to 'media planning +' in the form of Mx - emphasizing media experience versus media planning which includes connection, context, and contentWork closely with data and strategy communities as well as client leadership and specialists' teamsBuild relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Mx recommendationsContribute to the client satisfactionEnsure optimal Mx deliveryEnsure audience planning and data integration from Mx brief to Mx measurementMedia Experience ownershipWork with Audience Architect to develop the growth target persona all the way through the media experience - for inclusion in planning tools, into buying audiences and into addressable segmentationAllocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialistsRecommend optimum content and context based on client, brief and strategyDeliver overall experience and articulation of how channels work togetherInput measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teamsCreate and present Mx Story to clientsCreate the Mx guidelines in liaison with relevant internal specialist teamsEnsure quality control on plan recommendation against Mx deliveryProvide insightful post-campaign optimizationPrevious Experience & Industry Background8+ years professional experience in strategic planningMedia, BrandQualifications & LanguagesBachelor's or Master's degree in Business, Marketing or AdvertisingLanguages: English (Advanced)Soft skills & CompetenciesUnderstanding the businessTaking initiativeFocusing on performanceBuilding collaborative relationshipsMedia and media planningMx Champion (Connection, Context, Content)OmnichannelStrong negotiation skillsElite ProgrammaticData processing and managementMarketing StrategyTechnical skillsAdvertising technologiesOperational performance management tools (e.G. Pilot, Magnitude)Audience planning tools (e.G. Polaris)Office softwareSkills: Contract Type: PermanentHere at Havas across the group, we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability, and other factors that have no bearing on an individual's ability to perform their job.#J-18808-Ljbffr
