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Job Description 12-month contract Hybrid working: 3 days in office, 2 days from home General Summary: The Marketing Specialist Iberia participates in the day-to-day execution of the marketing strategy by deploying marketing tactics, measuring their success, and ensuring effective delivery to customers in support of Vertex business in Spain.
This role participates in the development and delivery of the annual brand plan for the Hematology area to achieve business objectives.
Additionally, the position will work in partnership with International Analytics and Commercial Ops team (GIACO) to support the design and implementation of an omnichannel marketing strategy for Iberia including marketing initiatives.
Key Duties and Responsibilities: Coordinates the review and approval processes for new and existing marketing materials: including coordination of all teams (regulatory, medical, marketing, legal, marketing agency and others) Develops/updates existing marketing materials for customers that are aligned with marketing strategy and business objectives (including but not limited to branded websites, interactive visual aids, sales brochures) Supports customer engagement and promotional activity by ensuring marketing pieces have been uploaded to the CRM platform, administrating speaker programs, and coordinating conference activities (including promotional booth and conference materials) Supports business operations in deployment of digital marketing tactics (such as webinar, IVA, Email web) and provides day to day operational support.
Understands business requirements, manages requests, prioritization, and issues Manages digital marketing platform(s): timelines and deliveries, in partnership with country and international marketing teams, IT team, external agencies (digital production or country agencies), and other stakeholders to ensure correct deployment of relevant initiatives / tactics Contributes to overall omnichannel strategy and develop customer "personas" journeys Supports implementation and operations of digital platforms Partners with analytics team to analyze digital and print material usage metrics for performance reporting and assessing needs for future updates across brand Manages agency partners to ensure budget alignment and timely deliverables Partners with other colleagues to work with ad agencies to develop tactics in support of annual brand planning Engages in the development of key marketing insights in partnership with GIACO team Tracks marketing activities including budget Oversees contracting processes and raises purchase orders when needed Knowledge and Skills: Ability to understand the target market at a high level Ability to understand key elements of brand strategy and incumbent's role in executing that strategy Ability to understand insights and the implications, and apply those insights to tactics/business problems/opportunities Results-oriented, and communication and collaboration skills to explain complex information to others in straightforward situations Proven ability to meet deadlines on multiple projects Proven ability to work with outside business partners and vendors Previous experience in defining an omnichannel strategy An understanding of the legal and regulatory environment.
Proven experience in working in the approval of promotional materials in the pharmaceutical industry in Spain will be requested and a plus for the Portuguese market.
Good expertise in MS Office applications, including PowerPoint, Excel and Word Demonstrated experience in Digital project planning and management Fluency in English.
Portuguese would be beneficial.
Basic experience in the specialty pharmaceutical and/or biotech industries Experience in a marketing agency environment would be beneficial Education and Experience: Bachelor's or Masters degree in marketing, business, scientific area, or related field Requires experience or the equivalent combination of education and experience #LI-SM2 #LI-hybrid Flex Designation: Hybrid-Eligible Or On-Site Eligible Flex Eligibility Status: In this Hybrid-Eligible role, you can choose to be designated as: 1.
Hybrid : work remotely up to two days per week; or select 2.
On-Site : work five days per week on-site with ad hoc flexibility.
Note: The Flex status for this position is subject to Vertex's Policy on Flex @ Vertex Program and may be changed at any time.
Company Information Vertex is a global biotechnology company that invests in scientific innovation.
Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law.
Vertex is an E-Verify Employer in the United States.
Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ****** #LI-DNI