About DataCamp
At DataCamp, we believe in empowering individuals and teams through data literacy. As a leading platform for data science and analytics education, we offer engaging, interactive courses designed by top experts. Our mission is to make data skills accessible to everyone, helping learners and organizations thrive in the data-driven world. With a diverse community of millions of learners, we provide a supportive and dynamic environment where you can grow your career and make an impact. Join us and be part of our journey to democratize data education!
About the role
As the Marketing Operations Director at DataCamp, you will optimize and streamline our marketing processes and systems to enhance the effectiveness of our B2B and B2C marketing efforts. This senior-level, individual contributor role will focus on building a world-class marketing tech stack, integrating multiple data sources, and providing actionable insights to drive our marketing strategy. You will collaborate closely with cross-functional teams, including sales, product, and data science, to ensure alignment and efficiency in our marketing operations.
Please note that this Director will not have direct reports to start, but will help build out the team as we grow.
Responsibilities
Architect and implement a cohesive marketing technology stack that supports both our B2C and B2B GTM motions.
Ensure seamless data flow and integration across various systems, including web forms, Salesforce, email automation tools, marketing automation systems, and appointment-setting tools.
Oversee and optimize lead flow, management, segmentation, scoring, and funnel processes.
Drive growth through the implementation of automated processes and streamlined operational workflows.
Work closely with the Data Analytics & Engineering team to provide clear and agile views into marketing campaign performance, revenue, and pipeline generation.
Develop and maintain comprehensive reporting systems to track key marketing metrics and KPIs.
Continuously assess and rationalize the marketing tech stack, ensuring optimal performance and ROI.
Lead cross-functional projects to improve data quality, system integrations, and operational processes.
Oversee and manage the day-to-day programming of marketing campaigns and workflows.
Enable and train marketing team members to perform their own campaigns using the marketing automation tool.
Develop and maintain documentation and training materials for marketing tools and processes.
Stay up-to-date with industry trends and best practices in marketing operations and technology.
Qualifications
5+ years of experience in marketing operations and analytics in a B2B PLG SaaS or marketplace (B2B + B2C) environment.
Proficiency in Salesforce and marketing automation tools (e.g., Marketo, HubSpot).
Experience with email tools such as Braze, Iterable, Customer.io, etc., is a big plus.
Experience working with data science teams to integrate multiple data sources for actionable insights.
Knowledge of analytics tools such as Google Tag Manager, GA4, Heap, etc.
Knowledge of reverse ETL and no-code automation tools.
Track record of building world-class marketing tech stacks, systems, and processes enabling global marketing teams.
At DataCamp, we value diverse experiences and perspectives. If you're excited about this role but don't meet every qualification, we still encourage you to apply. We believe skills can be developed and are committed to fostering an inclusive workplace where everyone can thrive. Your unique talents and perspectives are what make our team great!
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