Company Description
At Veolia Water Technologies & Solutions, we're at the forefront of activities designed to save water and reduce energy consumption for industrial customers. The collective expertise and passion of our people, combined with a broad portfolio of over 10,000 technologies, makes us uniquely positioned to deliver solutions that positively impact the environment.
Job Description
Marketing Manager – VWTS Assets Europe
Remote based in Europe
Excellent benefits
Join Veolia Water Technologies and Solutions at a unique time of growth and business expansion as we continue to build our presence across Europe. In this role, you will oversee and implement inbound marketing strategies to attract, engage, and convert. You will own and manage marketing for the Mobile Assets business in Europe, playing a crucial role in creating and maintaining new channels of communication and targeted campaigns to increase visibility of our ecological transformation value proposition.
What does the day-to-day look like?
Inbound Marketing Develop and execute comprehensive inbound marketing strategies
Research your market sector to understand customer needs
Work closely with sales to fully understand their objectives for the sector
Work closely with the Domain Leader to develop a marketing strategy for the next period of expansion
Content Creation and Optimization Collaborate with internal marketing specialists and external agencies
Manage the content for your assigned sector
Ensure consistency in brand messaging and positioning
Work with the digital team, conduct keyword research, implement on-page SEO tactics, improve search engine rankings and organic traffic
Develop lead generation campaigns
Create and manage email marketing campaigns
Work with the PR & Social Team to manage the company's social media presence
Utilize marketing automation tools to streamline processes
Outbound Activities Promotion of Valuable Content such as product books, webinars, or whitepapers
Event Marketing: Participate in industry events, conferences, or webinars
Drive sector strategy and seamless European rollout
Ensure that local marketing activities are implemented and managed
Support in the ongoing development of mini-websites
Financial Management Plan, allocate, and control financial resources
Use Google Analytics, Salesforce, automation dashboards or other marketing analytics platforms
Travel as required
Qualifications
What background will you likely have?
Relevant marketing/business experience OR Bachelor's degree in marketing, business administration, or a related field
Strong analytical skills with the ability to interpret data, track KPIs, and make data-driven decisions
A deep understanding of inbound marketing methodologies, including content marketing, SEO, social media, email marketing, lead generation, and lead nurturing
Experience with marketing automation tools and CRM systems is also essential
Familiarity with marketing automation platforms (e.g., HubSpot, Marketo, Pardot), CRM systems, etc.
Ability to devise innovative marketing strategies that resonate with the target audience
Strong project management skills to oversee multiple marketing initiatives
Excellent written and verbal communication skills
Relevant work experience as an Inbound Marketer, showcasing a proven track record
Previous experience in the Water Industry is not essential, although would be favored
Additional Information
PLEASE SUBMIT YOUR CV IN ENGLISH FOR SCREENING PURPOSES. As an inclusive company, Veolia is committed to diversity and gives equal consideration to all applications, without discrimination.
Summary
Type: Full-time
Function: Marketing
Experience level: Not Applicable
Industry: Environmental Services
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