.Job Id: 6524 City: BARCELONA, Catalunya, Spain Department: Marketing Function: Sales, Marketing and Alliance Employee Type: Permanent Full Time Seniority Level: Mid-Senior level Job Expectations Responsibilities/Accountabilities Define, plan and develop the marketing strategy to meet annual objectives (sales volumes, turnover and margin).
Define, plan and develop the marketing plan within budget constraints.
Define marketing objectives and products, group of products and new products strategy (Business and R&D) in the short, medium and long term.
Build up with his/her team the Integrated Crop Solutions.
Expected Contributions Establish marketing strategy, means and goals to ensure market share increase and products profitability.
Create and implement tools to anticipate market trends (business intelligence/ competitive intelligence).
Develop and execute marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products.
Research, analyze and monitor financial, technological and market data so that market opportunity may be capitalized on and portfolio competitiveness be optimized.
Plan and oversee the organization and marketing teams.
Establish a corporate branding strategy.
Develop and recommend pricing strategy for the organization which will result in the greatest share of the market over the long run.
Monitor marketing results and define and implement corrective actions.
Propose structure, organization and process of marketing.
Plan marketing activities.
Manage qualitative market studies (identify market key players, their needs, identify active ingredient companies and their performance) and quantitative market studies (processed hectares, volumes, values) on areas / segments.
Analyze Focus Crop / Culture.
Support marketing strategy (SWOT, Marketing Mix).
Complete product presentation which will be the basis of the internal / external communication.
Coordination of project team towards the strategic and business goals (Commercial/Supply chain/R&D/Legal).
Transversal actions for the Marketing Team.
Source of innovations, creativity in business opportunities (new markets, partnerships).
Interactions with technical services: Legal (Branding and agreements, NDA / R&D agreement / distribution agreement), Finance, Supply Chain (COGS).
Participate in the definition of the product strategy.
Align marketing plans - regional and local (Top down and Bottom up).
Active member of SNOP process (Sales and operating process).
Creation and update of 5-years plan on dedicated products and annual budget process.
Key Competencies Required for the Role Educational Background / Experience Education: Agronomy, management or marketing.
Experience: Conventional Crop Protection &/or Biosolution knowledge (products, competitors, players, local market, decision making processes).
Proven ability to negotiate agreements and alliances