.Do you want to help create the future of healthcare? Siemens Healthineers is a place for people who dedicate their energy and passion to this greater cause. It reflects their pioneering spirit combined with our long history of engineering in the ever-evolving healthcare industry. We offer you a flexible and dynamic environment where you have the space to stretch beyond your comfort zone in order to grow personally and professionally.Sound interesting? Then come in and join our team as Marketing Executive (Modelo híbrido teletrabajo - Posibilidad 80% remoto). The Marketing team is responsible for assessing the short to medium term business impacts across all business lines and marketing directions of ongoing industry transformations, developing the global Southern Europe marketing plan and countries' adaptations. The team understands the global and country business priorities, market dynamics, consumer needs, motivations and expectations, as well as which marketing drivers work better across the markets to develop and implement a marketing plan to achieve business goals.The Marketing Executive reports directly to the Head of Marketing in Spain and, as an integral part of the Spain Marketing Team, will be responsible for implementing and monitoring the marketing plan and activity for the Spanish market according to the Southern Europe Marketing strategy, considering EMEA and Global marketing initiatives.Areas of Responsibility/Tasks:Deploy the Southern Europe Marketing Strategy and Spain annual plans combining traditional B2B marketing initiatives, such as congresses & events, with digitalization of the marketing function.Budget control and monthly & quarterly report process.Ongoing follow-up to monitor and analyze the results and business impact (KPIs).Identify improvement points and work with key stakeholders to readjust the actions needed.Drive implementation and execution of new tools, processes, systems, culture, and technologies to become one of the most customer engaged brands in the healthcare industry, focusing on digital levers.Influence and drive the establishment of a first-class digital organization and ensure high and standardized quality standards & digital capabilities.Deploy a totally customer-centric culture and performance in Spain, deploying customer journey and funnel concepts for all campaigns.Create digital selling capabilities in the country enabling the right organization, social selling tools, Paid Media procedures, listening capabilities, and campaign management.Help to define channel strategy for campaigns according to Spain's needs.Manage communications and brand presence growth: define and implement comms and PR plan (managing external agencies if needed).Implement local partnership & collaboration plans with key customers, recognizing professionals and institutions which can better help to improve our business
