Cynosure is well positioned competitively to lead and transform the medical aesthetics industry. We are guided by our belief that this is a purpose-driven business, which improves patient's lives and improves practitioner's livelihoods. We are passionate about driving a healthy and growing medical aesthetics industry with leading-edge marketing which inspires consumers to engage in medical aesthetics. We are the leader in science-based technology which elevates the standard of care for consumers. We are relentlessly focused on being the undisputed innovation leader, addressing the growing demand for consumer treatments across all demographics. We are committed to building and strengthening our unmatched global footprint, with direct employees on five continents and in 15 countries and growing, and distributor partners serving over 130 countries. We put our people first and believe personal development drives business development. We love our customers and strive to give them the leading-edge technology, service, marketing support and clinical education to improve their patient's outcomes and to improve their livelihoods.
At Cynosure, we look for people who make an impact and encourage everyone to lead, create, and add value. In turn, we invest in our team to grow people's careers and build upon our high-performance and culture-oriented organization. We work together as one team, winning together. As we grow our global team, there is no better time to join us. As a market leader in medical aesthetics, Cynosure has over 25 years developing, manufacturing, and marketing products for dermatologists, plastic surgeons, medical spas, and healthcare practitioners. With the aesthetic industry's most comprehensive product portfolio, our offerings span several categories including skin revitalization, body contouring, hair removal, and women's health. Our mission is to set Cynosure customers up for success shaping future leaders of the aesthetics industry and helping everyone who uses our technologies discover their version of beautiful.
Role PurposeThis role will drive market creation and innovative go-to-market models, therefore re-imagining how medical aesthetics are sold in EMEA in-line with the commercial strategy for the region. It will lead and coordinate all marketing activities across EMEA, ensuring execution excellence by leveraging all marketing specialists in Cynosure. The role is accountable for full alignment with the commercial organization and collaborative embedding of the marketing organization in local market teams.
Role ResponsibilitiesSTRATEGICThe role is accountable to move the EMEA marketing organization (people/capabilities/processes) from a traditional HCP-model to an integrated B2B2C approach that sets up marketing as a differentiator vs competitors.Collaborate with the cross functional EMEA Leadership team to create the Marketing Strategy and ensure it fits EMEA needs.Create and work with cross-functional team across Markets in EMEA to drive the most effective Go-to-Market Model meeting the needs of both HCP & consumer.Champion and elevate the brand, the brand experience across touchpoints while creating strong relationships & engagements with KOLs and customers.Continuously innovating to drive the business into white spaces via business model innovation & building strong ecosystem of agencies and partners.OPERATIONALLead and manage the teams that drive the execution of the strategy for the business with focus on acceleration (direct, indirect & distributor markets).Plan and monitor execution of plans through local market teams.Ensure full stakeholder engagement from planning to execution and post-evaluation.Manage EMEA marketing budget holistically across markets to ensure best ROI.Monitor and ensure both compliance with and documentation of compliance with Cynosure's policies and procedures as outlined in various Company policies, including the Global Approval Authority Matrix and other mandatory policies pursuant to one's job description.PEOPLE & LEADERSHIPWork successfully as part of the EMEA Leadership Team International Marketing Leadership Team, driving a holistic marketing change agenda and outstanding performance for the business.Work effectively in Cynosure's global matrix environment, building relationships with international colleagues to achieve shared company goals.Create an inclusive culture, driving team excellence, talent and performance management, capability development and cross-functional execution excellence.Be an organizational leader: Foster collaboration and agility, build marketing capabilities, mentor, coach and develop team members, and develop an inclusive culture.Key CompetenciesLeadership: Initiates action, gives direction and takes responsibility. Inspires and motivates others. Sets ambitious goals, holds team to account and manages performance. Curiosity.
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