.Marketing & Communications Specialist page is loaded Marketing & Communications Specialist Apply locations Netquest – Barcelona time type Full time posted on Posted Yesterday job requisition id R00022987 CountrySpain Job FamilyMarketing & Communications We show the world what people want.Join GfK and help us shape tomorrow. As an NIQ company, we are the world's leading consumer intelligence firm, delivering the Full View on consumer behavior. We work to enable manufacturers and retailers better understand what consumers really want. Our name has inspired trust for over 89 years because we take pride in discovering new pathways to sustainable growth for our clients, our people, and our planet.We are always looking for open-minded people who will grow with us, push boundaries, and pioneer disruptive methods in market research, data science, technology, and AI. If you share this passion to drive things forward and the integrity to insist on doing things the right way, we'll equip you to take your future into your own hands and play a leading role in our story.Job DescriptionPosition Overview:We are seeking a versatile Marketing and Communication Specialist with a strong background in market research to join our dynamic team. This role combines the skills of a strategic marketer with strong knowledge in market research.The ideal candidate will contribute to the continuous development of the voice of Netquest brand and implementation across all media and marketing channels and will be responsible for utilizing creative writing skills and conceptual ability to transform complex business concepts into clear, on-brand stories that enhance Netquest's awareness for current and prospective clients.Key Responsibilities:Communication Strategy:Devise and execute comprehensive communication strategies aligned with business goals.Lead the copywriting efforts for marketing campaigns, product launches, and promotional activities.Create engagement communications for various channels, ensuring consistency and alignment with brand objectives.Lead social media strategy to boost brand visibility.Monitor and adjust communication strategies based on market dynamics and feedback.Market Research and Analysis:Identify industry trends, customer behaviors, and competitive landscapes.Knowledge of quantitative and qualitative research methods.Collaborate with cross-functional teams to integrate market insights into marketing strategies.Competitor Analysis:Monitor competitor activities, positioning, and marketing campaigns.Evaluate competitors' communication strategies and recommend adjustments to maintain a competitive edge.Provide regular updates on industry trends and competitor developments.Stakeholder Engagement:Collaborate with internal stakeholders to gather insights and align communication strategies with organizational objectives.Build and maintain positive relationships with external partners, media, and industry influencers
