Workload: 100% Join Axpo Iberia as a Marketing Cloud Specialist and take charge of shaping the communication journey for our clients. This role involves mastering Salesforce Marketing Cloud, integrating it with Salesforce CRM, and driving data-driven email campaigns to engage and retain customers. With opportunities to work on advanced data management, automation, and creative content, you'll play a key role in our marketing efforts.
Key Responsibilities: Salesforce Marketing Cloud Management: Build and optimize email templates, journeys, and data extensions, utilizing AMPScript for personalized client experiences. Campaign Design & Implementation: Develop automated email campaigns aligned with the customer lifecycle, refining them through segmentation and interaction insights. Data Management & Analytics: Manage synchronized data extensions, analyze KPIs, and deliver actionable insights to enhance email performance. Marketing Strategy & Optimization: Define best practices for client engagement, analyze audience behavior, and propose strategies for retention and acquisition. Creative Support: Collaborate on email visuals and messaging, ensuring consistency across campaigns. Qualifications: Bachelor's degree in Marketing, Communications, Information Technology, or related field. Around 5 years of experience with Salesforce Marketing Cloud, AMPScript, and automation. Strong understanding of Salesforce CRM integration and email marketing KPIs. Proven ability to manage data extensions and complex automation. Skills in design tools (e.g., Photoshop, Illustrator) or copywriting is a plus. About the Team: As part of Axpo Iberia's marketing team, you'll work to strengthen our brand presence in the B2B energy market, focusing on customer acquisition and loyalty. Our team prioritizes innovation and data insights to maximize the impact of campaigns.
Apply today if you're passionate about using Salesforce Marketing Cloud to transform client communications and engagement!
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