.IPC is a fintech company that focuses on the human element. Having a global presence, we support local markets with cutting-edge cloud-based trading communications and managed connectivity. Through our portfolio of communications and connectivity solutions, we focus on solving business challenges and adapting to regulatory changes in the fast-paced global financial markets. This enables our clients to maintain consistent market access, a strong competitive advantage, and enhanced operational efficiency. At IPC, we are committed to attracting, nurturing, and promoting diverse talent across our workforce and fostering a sense of belonging within our employee family. We don't just accept differences - it's one of our core values.
We recognize that diverse teams make the strongest teams, and we encourage people from all backgrounds to apply. Come be part of the new team that delivers ground-breaking products for our clients.
TITLE: Marketing Campaign and Operations Manager
DEPARTMENT: Marketing
LOCATION: Madrid, Spain
TYPE: Full time, Hybrid
OVERVIEW As the Marketing Campaign and Operations Manager, you will drive our marketing and sales initiatives, manage our HubSpot platform, and ensure seamless integration with our CRM, Salesforce. You will execute digital campaigns and collaborate closely with our Product, Inside Sales, and Direct Sales teams to deliver global marketing campaigns.
5 Years of Experience RequiredRequired experience and skillsHubSpot Management: Optimize and manage our HubSpot platform to streamline processes and enhance efficiency.Lead Generation: Execute top-of-the-funnel strategies, ensuring smooth integration between HubSpot and Salesforce to drive lead generation and sales conversion.Digital Campaigns: Coordinate and execute targeted digital campaigns to maximize reach and engagement.Account-Based Marketing (ABM): Run ABM campaigns, working with Sales leaders and Inside Sales teams to create and track digital campaigns.Data Management: Maintain HubSpot data lists from inbound resources such as events, webinars, IPC Salesforce data, and the website to ensure data accuracy and usability.Collaboration: Collaborate with the design and global events manager to drive pre-event marketing, manage invites, and analyze post-event data.Content Creation: Draft, edit, and enhance email marketing content, working closely with professional copywriters.Flexibility: Ability to support the global marketing team as and where needed with ad-hoc marketing operational items. Occasional trips to our London office to meet with key internal stakeholders.QualificationsEducation: Bachelor's degree in Marketing, Business, or related field.
Experience: Proven experience with marketing software platforms (HubSpot essential), analytic tools, and databases. Experience in a managerial role with knowledge of the broader Marketing and Sales Function. Experience working with other Marketing specialties like Product Marketing, Public Relations, and Digital Marketing.
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