Local Marketing & Communications SpecialistAt ABB, we are dedicated to addressing global challenges.
Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions.
That's our story.
Make it your story. This position reports toBusiness Manager - E2E
Your role and responsibilitiesIn this role, you will be joining a highly motivated and diverse team with the role of supporting the marketing communication needs of the local Business Line within the ABB Process Industries division, with some support of the ABB Marine and Ports division (15%).
You will work closely with the Spanish Local Management and Sales Teams and the Business Line Communications Leads to develop, localize and implement integrated marketing communications programs within the approved budget – including marketing communications, web content, and digital marketing – to educate and inform external stakeholders, including customers, trade media and interest groups, about ABB's portfolio and references.
You will also coordinate, prepare and drive internal local communications and ensure executional excellence for all communications in line with ABB brand positioning and identity, as well as global/local strategy.
The work model for the role is: #LI-hybrid
You will be mainly accountable for:
Supporting the execution of the global marketing and communications strategy, with a strong focus on storytelling, thought leadership and lead generation and nurturing – and translating global business line priorities into action plans for the local unitAssist the local management and the sales teams with communications materials (including presentations, speeches, success stories, articles, social media posts and employee recognition)Manage and organize participations of the local unit in global and local events such as trade exhibitions or external customer seminarsDesign and develop digital marketing and automation programs to generate and nurture qualified leadsCoordinate, prepare and drive internal local communicationsQualifications for the roleUniversity's degree preferably in journalism / communication / marketing / or related fieldMin 5+ years of experience in marketing communications, ideally in communication agency or related B2B industriesEstablished project management skills with the ability to manage several projects at the same timeStrong writing, editing, proofreading capabilities with the ability to explain technology in an easy and engaging wayA team player with a creative personality and strategic mindset as well as a passion for analytical thinking, able to come up with new and fresh ideas while ensuring consistency with brand and BL positioningPossess knowledge of digital marketing and marketing automation (SalesForce, Pardot, etc.
)At ease communicating in English and Spanish – Italian is a plusWhat's in it for you?Flexibility: we have hybrid work options, make the best out of them!Benefit from an open and solution-oriented work cultureFeel empowered: take ownership and drive exciting results in your scope of actionBenefitsFlexible work practicesCanteenCompany mobile phoneLearning & development offeringCareer advancement opportunitiesMore about usABB's Process Industries division is a world leader in automation, electrification, and digitalization for the mining, metals, pulp and paper, cement, battery manufacturing, food and beverage, and data center industries.
We are living out our purpose by supporting these industries to be more sustainable and resource-efficient.
Market position: #1 Distributed Control Systems #1-2 in Mining, Metals and Pulp and Paper.
We value people from different backgrounds.
Could this be your story?
Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.
#MyABBStory
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