About Us
We're TravelPerk, a hyper-growth SaaS platform offering companies a one-stop-shop for booking, managing and reporting business travel. Our aim is to revolutionise the $1.3 trillion business travel market by combining an unrivalled choice of travel options with a powerful booking and management platform and access to 24/7 customer support. We've become the leading all-in-one travel management solution. Founded in 2015 and headquartered in Barcelona, we've grown to over 1200 people in 9 offices across Europe and North America. In 2022 we became a 'unicorn' and in 2024 we raised $104 million in additional investment, with a total valuation of $1.4 billion. We've been winning awards too. Since 2023, we've been voted one of the best places to work, one of the fastest-growing apps and tech companies, and a leading pioneer of business travel. These are just some of the reasons why global brands like Wise, Red Bull, GetYourGuide, and Aesop trust us to supercharge their corporate travel.
The Role
We seek a Senior CRM Manager/CRM Director to establish the CRM function from the ground up. As the CRM Director, you will be instrumental in developing and implementing comprehensive strategies that enhance customer satisfaction and retention and drive revenue growth through effective monetization initiatives. As the leader of CRM, you will have a holistic view of the customer lifecycle. You will collaborate with other customer-facing teams like Sales, Customer Care, and Product Marketing to deliver a coordinated approach to CRM strategies that drive business objectives.
What will you be doing? CRM Strategy Development: Devise and implement a comprehensive CRM strategy to increase customer activation, engagement, and retention, prevent churn, and drive revenue. Collaborate with cross-functional teams to understand and incorporate their needs into the CRM strategy. Your strategy will also include customer onboarding and regular customer communications, like product updates or upsells.Customer Analysis: Analyze customer data to derive actionable insights that inform initiatives for the CRM strategy. Ensure accuracy and alignment of data definitions across stakeholders.Segmentation and Targeting: Develop and refine customer segmentation strategies for targeted and personalized CRM campaigns. Leverage insights to tailor strategies accordingly.Campaign Optimization: Work closely with other key departments, including Marketing, Product, and Sales, to integrate CRM data into their workflow.Customer Journey Mapping: Create and optimize customer journey maps to enhance the overall customer experience. Identify touchpoints for improvement and implement strategies to maximize customer satisfaction and retention.Technology Integration: Evaluate, select, and integrate CRM tools and technologies to enhance overall efficiency and effectiveness. Stay abreast of industry trends and emerging technologies to ensure the company remains at the forefront of CRM innovation.
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