About Loyal Guru Loyal Guru's platform solves the unique challenges of developing their retail business with next-gen loyalty initiatives, personalized offers at scale, advanced retail analytics and new opportunities for monetization.
Our solution simplifies the complexities that arise from high volumes of shoppers, transactions and data of Enterprise Retail, by collecting all data in real-time, creating a Single Source of Truth, and developing, retaining and recovering customers both online and at point-of-sale.
At Loyal Guru, we believe every retailer can become a key player in the industry when using the right tools.
We are committed to empowering our customers with smart tools that make every interaction with their clients smarter, more profitable and the purchase experience better.
About the Role: The Lead Generation and Growth Director will be responsible for identifying and executing innovative and creative strategies to rapidly and efficiently grow our user/customer base. This role will focus on generating high-quality leads, nurturing them through the sales funnel, and ensuring a steady pipeline of opportunities for our sales team. The ideal candidate will have a proven track record in lead generation, excellent management skills, and the ability to utilize various tools and channels effectively.
Key Responsibilities: Lead Generation Strategy: Develop and implement effective lead generation strategies to meet monthly targets, including 10 meetings per month. Growth Strategy Execution: Identify and execute innovative and creative strategies for rapid and efficient growth of the user/customer base. Campaign Management: Develop, implement, and manage result-oriented marketing campaigns using experimental tactics and emerging technologies. Data Analysis: Analyze data, metrics, and results to identify growth opportunities, conduct A/B testing, and continuously optimize marketing strategies. Collaboration: Work with multidisciplinary teams, such as sales, product development, and data analysis, to achieve growth objectives. Automation & Tools: Utilize automation tools and technology to scale strategies and maximize campaign efficiency. Market Research: Stay updated on the latest trends, tools, and methodologies in digital marketing and user growth to implement them in growth strategies. SDR Management: Oversee the Sales Development Representative (SDR) team, providing guidance, training, and support to ensure they achieve their targets and maintain high performance. Performance Tracking: Monitor and analyze lead generation and growth metrics and KPIs, providing regular reports and insights to senior management. Qualifications: Experience: Minimum of 5 years of experience in lead generation and growth, preferably in a B2B environment. Proven track record of meeting or exceeding lead generation and growth targets. Management Skills: Strong leadership and team management skills, with experience in managing and mentoring SDR teams. Technical Skills: Proficiency in using CRM systems (e.g., Salesforce, HubSpot), lead generation tools (e.g., LinkedIn Sales Navigator, automation tools), and growth hacking techniques. Analytical Skills: Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions. Communication Skills: Strong verbal and written communication skills, with the ability to engage and influence stakeholders at all levels. Strategic Thinking: Ability to think strategically and develop innovative lead generation and growth strategies aligned with business objectives. Education: Bachelor's degree in Marketing, Business, or a related field. MBA is a plus. Additional Skills: Creativity and Innovation: Ability to think creatively and find novel solutions for user/customer growth. Experimentation Experience: Skilled in designing, executing, and analyzing A/B tests and marketing experiments to optimize strategies. Continuous Learning: Willingness to stay updated with the latest trends in digital marketing and adapt to the fast-changing digital environment. Business Development Knowledge: Understanding of business strategy and how marketing tactics can contribute to overall company growth. Some of our benefits: 50% discount on private health care with Cigna. Flexible schedule. Fridays short days. Birthdays day-off. Training budget and free access to O'Reilly -> Explore your capabilities and keep on learning. We are remote-friendly! No matter your location what's important is your contribution. 25 days of paid vacation. Gym discounts. Flex compensation with Cobee. Team building activities.
#J-18808-Ljbffr
