What is Exoticca?Exoticca is a pioneering online travel agency that has revolutionized the conception, production, and e-commerce of long-distance dream trips. At the core of Exoticca's brand equity is the commitment to "creating life milestones." We believe in delivering best-value trips, exploring unique destinations, curating extraordinary travel experiences, and demonstrating genuine care for both our customers and the planet.We are a professional, dynamic, multicultural team in rapid international growth, seeking new partners to help us create the best and most forward-thinking travel company of our generation.What about the team?As a UX/UI Designer with a specialization in CRO for checkout, you will play a critical role in optimizing our checkout experiences across both mobile and desktop platforms to maximize conversion rates and enhance user satisfaction. You will work closely with cross-functional teams including product managers, developers, marketers, and data analysts to identify opportunities, test hypotheses, and implement design solutions that drive measurable improvements.Main Responsibilities:Analyze website traffic and user behavior using tools like Google Analytics, heatmaps, and A/B testing.Optimize the conversion funnel and user journey by identifying areas for improvement and developing strategic solutions.Simplify the buying journey to enhance conversions, focusing on UI/UX design that removes barriers and creates the shortest path for visitors/buyers to convert.Provide actionable insights from test results and monitor website performance metrics such as bounce rate, time on page, and conversion rates.Conduct user research, usability testing, and collaborate with product managers, developers, and stakeholders to implement design changes.Develop wireframes, prototypes, and high-fidelity mockups aligned with user needs and business goals.Manage a pipeline of CRO experiments, identifying and testing new technologies to enhance conversion rates and consumer engagement.Optimize key conversion points in the marketing funnel, increasing lead-to-customer conversion rates and driving marketing-qualified leads.Use analytics platforms to track and analyze test outcomes, creating design, content, and development guidelines based on successful tests.Stay informed about competitor activities and industry trends to maintain a competitive edge.Requirements:Proven experience in conversion rate optimization or a similar role.Experience with web analytics tools and A/B testing platforms.Strong portfolio demonstrating successful conversion optimization campaigns and results.Proficiency in Figma.Solid understanding of user-centered design principles and usability best practices.Excellent data analysis and reporting skills, with an analytical mindset to interpret data and drive design improvements.
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