.Ubicación: Barcelona Idiomas clave: Fluent level of English.
Any additional languages are a plus.
Sector: Marketing Are you an energetic person who is passionate about Marketing and enjoys developing strategies and working with data?
Are you looking for a new exciting journey in a growing startup that is on a mission to change the world?
If so, we need to talk!
Alaya by Benevity is a SaaS startup that enables companies to build a compassionate, purpose-driven culture and engage employees while serving the community—all through one platform.
The company has recently set up its offices in Barcelona and is looking for someone with an entrepreneurial mindset, ready to jump on a challenging yet extremely rewarding adventure.
You'll be an essential part of the Marketing team taking ownership of Alaya's growth marketing strategy, including overseeing CRO, SEO, and PPC efforts, and bringing your experience and expertise to make an impactful, data-informed contribution to the business.
Responsabilidades Principales CRO: Identifying optimisations through AB testing and experimentations in order to help lead capture, such as optimisations on landing pages, website or paid media to boost conversion rate.
Analytics: Analysing data (via Google Analytics, HubSpot, or other tools) to identify trends and track success of experiments.
Cross team collaboration: Working closely with content and graphic designers to execute on CRO actions in a timely and organised way.
PPC management: Overseeing PPC campaigns and structure, regularly suggesting optimisations to enhance performance.
SEO management: Overseeing SEO strategy and making suggestions for optimisations to boost conversions from organic traffic.
Reporting & analysis: A data-focused approach to all actions, using reporting tools (i.E.
Google Data Studio, Tableau) and other relevant tools such as Supermetrics/Zapier in order to automate processes and reporting.
Experiência/Habilidades Fluent level of English, additional languages are a plus.
At least 4 years experience in digital marketing, ideally within B2B SaaS.
Excellent written and verbal communication.
Natural storyteller that knows how to structure a message effectively for different audiences.
A methodical and organised approach to the way you work.
Highly creative, analytical and proactive mindset, with an eye for detail and a strong customer focus.
Ability to thrive in a fast-paced environment and effectively work cross-functionally.
Other nice to haves Proficiency with Google Analytics, Google Search Console, Google Data Studio or similar tools.
Experience with CMS software (WordPress + some HTML), landing page creation (Unbounce), SEO/SEM campaigns, and A/B testing.
Proficiency with HubSpot, MailChimp or other similar programs preferred.
¿Qué se ofrece?
You can work independently and express your creativity when presenting new solutions and alternatives to the team