ICF Next is one of the leading integrated communication agencies in Europe, specialising in large-scale campaigns across the European Union. We are looking for a creative and dynamic team player to fill the position of Freelance Social Media Manager.
Key Responsibilities Interact with users of social media platforms to respond to their questions and suggestions in line with corporate objectives and priorities.
Help to build, grow and manage online communities.
Ensure continuous participation in online conversations and act as community manager.
Use analytics tools to monitor social media outlets, online forums and blogs.
Organise social media live events.
Create or gather content - involving multiple departments - for distribution on various social media sites.
Identify threats and opportunities in user-generated content surrounding the Contracting Authority's brand.
Collaborate with internal teams (web, audiovisual) to design and implement social media measurement strategies across social media platforms.
Advise on short-term and long-term KPIs for social media advertising (both paid and organic).
Set up, implement and optimise social media advertising campaigns.
Gather social media data, using the analytics tools provided.
Provide both regular and ad hoc reporting, analysis, and insights around social media trends and behaviour, sentiment analysis, social media advertising trends and opportunities, and social media campaign performance.
Monitor social media performance.
Write and edit suitable content for social media.
Required Knowledge and Skills Up to 5 years of professional experience as a Social Media Manager.
Proven knowledge of a range of social media platforms, their audiences and working methods.
Ability to establish and maintain communities on social media and engage in a relatable but diplomatic way.
Creativity, supported by evidence of original strategies and content.
Ability to autonomously research content, excellent writing skills and proven ability to translate difficult policy language into understandable content for social media audiences.
Ability to interpret multiple data sources to find and tell the story behind the numbers.
Experience with social analytics tools and/or reporting.
Experience with social media advertising tools.
Ability to communicate results to stakeholders.
English Language - C1 Level.
Bachelor's Degree.
Professional Skills French or German Language skills - C2 Level preferred.
Excellent planning and organisational skills.
Flexibility and adaptability.
Impeccable work ethics and solution orientation.
Good communication skills.
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