DescriptionISP Head of Marketing & Communications School Role ProfilePurpose of RoleThe Head of Marketing & Communications is a key role within the School Community and will contribute to its onward success and growth. This position will work in parallel with the Head of Admissions in a collaborative and equal partnership. Specific responsibility will be for the organization, administration, and strategic development of all business relating to the marketing and promotion of the school in order to support and drive pupil recruitment at all levels, through targeted marketing initiatives and activities. This position will be a true ambassador of the School, providing a professional and appropriately targeted approach to the development of links and partnerships with businesses and community contacts - the purpose and aim being to support mutual development and growth whilst raising the profile and position of the School.ReportingThis role reports directly (solid line) into the Head of School. This role reports functionally (dotted line) into the Regional Head of Marketing and Communications. This role is a member of the School Senior Leadership Team.Key Stakeholders- Head of Admissions Iberia- School Admission team- ParentsISP PrinciplesBegin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding issues and acting and following up on all concerns appropriately.Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.Role Key ResponsibilitiesMarketing Strategy -To work with the Head and the Group Head of Admissions & Marketing, Europe, to produce an Annual Marketing Plan including management of the Marketing Budget, which forms part of the School Development Plan.To work closely with the Head of Administration in order to monitor expenditure according to the Marketing Plan and Budget and to recommend changes which may be required from time to time to reflect on market conditions.To produce termly reports on activity and expenditure in order to monitor effective use of funds.To produce annual reports on competitors including fees, pupil numbers and academic provision.To lead the work on Parent Journey Mapping with the objective of maximizing Parent and Student Satisfaction and exceptional Customer Experience.To carry out parental surveys (electronically or by phone) to assess parent satisfaction, as required, recording outcomes and advising accordingly.Communications -To forge business connections and partnerships for personal introductions to the Head of School with key employers and business developers to maximise pupil recruitment opportunities.To organise and assist in hosting business events within the School campus for profile raising and accessibility to the local community.To research and investigate potential new partnerships with local and regional businesses, to enhance the recruitment programme, including the building and maintaining of relationships.To explore Sponsorship opportunities with local businesses.Attending/Documenting/Photographing of important events school communications which can be used for marketing purposes.Advertising -To ensure LES is seen as the school of choice in our local and national markets; an easily accessible option for families new to the area and those who have had their children at local schools for some time.To ensure brand and corporate identity is used consistently throughout the School. To be the brand ambassador to ensure brand guidelines are implemented and used appropriately.To establish links and to liaise with local and national communication channels (both online and offline): newspapers, magazines, specialist publications; for advertising opportunities, including billboards and posters.To write and submit regular press releases on school activities, events and pupil achievements.To initiate targeted campaigns for the School (as directed by the Head and/or Group Marketing Director).To participate in Group-wide campaigns, in consultation and working with the European Director of Marketing & Communications.Lead Generation -To lead the school digital efforts, including the school website, social media, digital marketing campaigns, school events, and collateral materials, with the effort to generate leads.To increase the effectiveness of lead generation, and to work side by side with the Head of Admissions to maximize the conversion rate, from lead through to enrollment.
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