Job Profile Summary
Would you like to discover how our diverse, hardworking people are showing the way in making energy cleaner and better - and how you can play your part in our team?
Join the bp pulse marketing team as the Iberia B2C Marketing Execution Manager!
Customer & Products
We're gearing up for the future. At bp, our goal for C&P is to deliver the future of mobility, energy, and services for our customers by innovating with new business models and service platforms. C&P will become a hub, housing our midstream, lubricants, aviation, sale of chemicals, mobility and convenience, marketing, and our next-generation businesses, making it a highly integrated and interconnected organization.
And with safety being our core value, our dedication to safe and reliable operations will never change.
About the role itself:
The role is tasked to define and execute customer plans to target EV B2C consumers, to build awareness of the bp pulse brand and attract and retain consumers focusing on EV B2C offers and services in close collaboration with the in-cluster teams. The role is key to ensure the customer remains at the heart of everything we do whilst also ensuring P&L delivery. In cooperation with the bp pulse and Mobility & Convenience European marketing teams, this role will develop and foster a positive and integrated culture within and across the markets to build a positive, collaborative, and agile ways of working.
Job Advert What would be your responsibility? Expertise needed in three key areas: Brand & Communications, Marketing Execution, and Customer ManagementPut the customer first by understanding their user experiencesDefine EV B2C consumer and marketing strategy for the bp pulse business in IberiaDevelop and implement the 24-month customer plan for EV B2C consumers and integrate to existing Mobility & Convenience Europe communication plan and activitiesMonitor external trends, competitor intelligence and design the best practice in support of refining internal strategy developmentWork with product development, operations, and digital solution teams for seamless execution of strategyWork with operations team to deliver major marketing OKRs, including annual sales/gross margin targetsOwn the consumer metrics and work with the Global marketing team to implement brand visual standards and coordinate the consistent usageIdentify and propose incremental offers to improve customer acquisition and retention, while driving for incremental marginsLead and carry out the in-market EV B2C offer and activities (media plan and promotional activities)Own customer plan reporting and metrics for allocated campaigns and marketing activitiesDirect interface with the bp pulse southern cluster leadership team for marketing activities planning and interventionDirect interface with the Mobility & Convenience Europe & Global marketing teams for planning purposesWhat should you bring to this role? 7+ years' experience and understanding of marketing, customer plans, and comms activationEnglish fluent (verbal & writing). Spanish and/or Portuguese desirableUniversity degree. MBA or higher qualification would be advantageousDemonstrated expertise in launching products, managing brands, and driving ATL and BTL including personalized marketing programsMarketing background with demonstrated ability to implement with accountability for financial delivery (budget planning and performance management)Proven understanding of digital environments and experience in managing digital activitiesProven track record of challenging the status quo to deliver value for customersExperience in the EV charging infrastructure space and related energy management will be a plusCross European country experience preferableWant to join the team? This means: Acquired solid marketing or sales background ideally in B2C environmentsHaving a strong strategic and analytical thinkingAcquired strong business acumen and capabilities to prioritizeBeing customer-centric, agile, and responsive to changing customer needsHaving excellent communication and presentation skillsStrong influencing and team engagement skills across all levels and functions of the businessWe are a global team at bp, please, help us with submitting an English CV.
Entity
Customers & Products
Job Family Group
Marketing Group
Relocation available
No
Travel required
Yes - up to 25%
Country
Portugal, Spain
About BP
CUSTOMER AND PRODUCTS
We're gearing up for the future. At bp, our goal for C&P is to deliver the future of mobility, energy, and services for our customers by innovating with new business models and service platforms.
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