Perfil buscado (Hombre/Mujer)
Primary duties: Develop and implement the global marketing strategy to deliver business objectives and drive business growth.
Develop and implement client sourcing and lead generation strategy to meet sales leads goals for Page Executive.
Support client pitches: Build client marketing plan with Ops, support with capability documents.
Develop a clear articulation of Page Executive's purpose to the market.
Ensure consistent brand messaging across all markets and client tools/collateral is on brand and on point.
Build brand marketing programmes to drive awareness of Page Executive's best clients and case studies through Page Executive website, social channels, and through organic & paid external comms programme.
Build strong internal stakeholder relationships to understand key business challenges and opportunities, with Ops and local marketing teams.
Work with local marketing teams to support local plans, opportunities and drive operational efficiency.
Responsible for budgeting and calendar, as agreed with Exec Board sponsor for Page Executive.
Team management.
Skills and experience: Experienced marketing generalist, fully integrated campaign management experience is essential.
Minimum of three years' experience of running multi-channel B2B campaigns to drive lead generation.
Good digital background, knowledge of paid channels to drive campaign awareness including social advertising, PPC, and remarketing.
Experience of compiling content elements to support B2B nurturing across all stages of the sales funnel.
Experience of running brand awareness programmes.
Data-driven with experience converting insights & strategy into action plans & commercial reality including knowledge of lead management and measuring ROI on campaigns.
Strong interpersonal skills needed to manage internal stakeholders.
Experience in managing external agencies.
People management experience.
Expertise: Strong organisational, analytical, strategic thinking and problem-solving skills as well as the ability to manage a wide array of tactical activities.
B2B client lead generation, development of customer journeys.
Commercially astute.
Inventive thinker.
Partnership expertise.
Excellent oral and written presentation skills.
Good team management experience.
Can-do attitude.
Potential, meet ambition. Career, meet PageGroup.
PageGroup was established in the UK in 1976. We're now a FTSE 250 organisation with operations in 36 countries, providing recruitment services and career opportunities at a local, regional and global level. In Barcelona, our Shared Services Centre (SSC) regroups European positions to support our business operations in Finance, Marketing, HR, recruiting and IT. Great career opportunities within a fast-moving international organization. Training and development designed to support you. Competitive base salary and performance-related bonus. Remote access to support flexibility. Top Employer Spain & Europe.
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