Who we are
At Criteo, our culture is as unique as it is diverse. With offices around the world, our incredible team of 2,600 Criteos collaborates to create an open & inclusive environment. We work together to achieve our goals, push boundaries, and be impactful. All of this supports us in our mission to power the world's marketers with trusted & impactful advertising. Reporting into the Regional GTM, EMEA Director, Criteo is looking for a results-oriented Regional GTM Enterprise Lead based in our Paris, Munich, Barcelona or London office to look after Enterprise Customer Go To Market Strategy in EMEA.
You will play a highly visible role in executing our Enterprise Regional Go-to-Market strategy for Criteo's innovative Commerce Media Platform in EMEA. This is a high impact, strategic global role that will own responsibility for GTM success for all Criteo Enterprise Customers.
What you'll do Regionalize and customize Global GTM strategies for Enterprise business.Be accountable for achieving goals of Enterprise GTM launch regionally; aligning PMM-created docs for each phase of enterprise client pitch to close to their customer segment/region (Sell, Activate, Optimize, Retain framework); aligning with SSEO and/or Supply on local incentives, sales planning, etc.Support Sales Team with regional RFPs or QBR prep for clients within Enterprise segment.Train sales teams & ops teams, provide product updates (as required), lead Regional GTM & Enterprise Sales sync.Join sales on pitches as neutral solutions expert/evangelizer; serve as 'question asker' to clients to gain insights on their needs.Collect Enterprise Customer type feedback: conduct sales & customer interviews, pre-sales prep with clients, QBR with clients.Share customer and market feedback with Global GTM, PMM, and PM on VoC & market dynamics.Iterate on positioning based on Enterprise Customer engagement and/or feedback (data-driven iterations).Have deep collaboration with PMM-Competition & PMM-Analyst regarding their market & customer segment.Find testers for product rollouts, testing new features, etc., as part of global GTM plan (in collaboration with Global GTM and Sales/SSEO).Responsible for keeping regional stakeholders updated on process and progress of launches and solutions development beyond regular newsletter.Build and share solution best practices for Enterprise customer type around solution (Sell, Activate, Optimize, Retain framework).Run churn analysis for specific Enterprise Customer type & build plan/commercial framework to increase retention ratio in Enterprise Business.Performance Reporting Support - making sure right reporting tools and metrics available.Collect Enterprise business feature requests and build business case to influence and inform product roadmap.Prepare sales content and localize global sales content according to Enterprise Customer Segment.Align with marketing on local marketing plan, translation requirements, create additional collateral (as required). Who You are Extensive experience working with Enterprise Clients where strong relations have been developed through selling/managing digital advertising.Experienced in audience-first platforms, digital advertising and adtech, first party data marketing and/or identity solutions.Product savvy with a commercial-focused mentality.A self-starter who is ready to roll up your sleeves.Ability to think both big picture and detailed to deliver excellent and consistent global Go-to-Market program across a complex set of products.Exceptional verbal and written communication skills to internal stakeholders and external parties at all levels.Ability to work cross-organizationally to align multiple stakeholders and teams.Highly collaborative work style, strong interpersonal & organizational skills and attention to detail.Ability to distill complex information into easy-to-understand language for a variety of stakeholders.BA or BS in marketing, business or related field. If you're a talented commercialization professional that wants to be part of a real success story in independent Ad Tech with a clear correlation between your work and results, we would love to hear from you. You'll join a team of driven commercially-minded product-savvy people dedicated to telling the Criteo story through its product vision & strategy.
At Criteo, we are committed to creating an environment where all Criteos feel a sense of belonging. We nourish our diversity by listening to all cultures within Criteo - and there are many. We are proud to be a global team and conscious that it takes people with different perspectives, thoughts and cultures to succeed.
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