WHO ARE THEY?
Partoo is a B2B SaaS scale-up committed to helping local businesses, large companies, or SMEs get closer to their customers.
They have developed an all-in-one platform with solutions revolving around three value propositions: Get Found, Get Chosen, and Get Clients.
Through these propositions, they have developed several products that adapt to changes in the customer purchasing journey:
Get Found Presence: Synchronize store information on main platforms (Google, Facebook, Waze, etc.
), directories, and GPS.Store Locator: Help customers find the store that's right for them with up-to-date local data and dedicated filters on retailer websites.Social Media: Manage posts on Facebook, Google, Instagram, etc. Get Chosen Review: Centralize, reply to, and analyze customer reviews received on Google and Facebook.Booster: Get additional positive reviews on Google through SMS and QR codes. Get Clients Messages: Centralize and reply to all chat messages received via Google Business Messages, Messenger, and soon also via Instagram, WhatsApp, etc.
Some key figures:
Happy at Work label and the best Glassdoor rating in the French tech environment: 4.7/5 with more than 250 reviews.420+ happy employees, 37 different nationalities, offices in Paris and Barcelona.They manage 300,000 points of sale and work cross-functionally with over 1,000 chains (Carrefour, Generali, Toyota, Decathlon, Essilor, etc.)
and over 4,000 SMEs in around 150 countries. ROLE & IMPACT
The Italian market was opened in 2018 from the Barcelona office and now has 18 people in the sales, service, and marketing departments.
To date, the Italian market has more than 50 active customers in its portfolio and a horizontal presence across many sectors.
Now we need a second person dedicated to marketing for the Italian market.
MISSIONS of the Inbound-Growth Marketing Lead GenerationAbility to develop and organize lead generation campaigns, both organically and paidManagement of the budget allocated to SEM campaignsAbility to write specific reports for campaigns with strategic KPIsContent & CommunicationWriting and/or translating content for blogs, articles, or eBooksWriting and sending newsletters to our prospects and/or customer databasesLanding page publishing via HubSpotSocial pages managementTracking of KPIs from different channelsBusinessDevelopment of marketing actions with other companiesOrganization and assistance to events and webinarsNew projects: As a fast-growing start-up, we always welcome new projects and ideas to improve our marketing performance. IT'S A MATCH? 2-3 years of experience in Marketing or Agency departmentsNative Italian, excellent knowledge of English; Spanish and French are a plusStrong knowledge in Inbound and Lead generation through SEO, marketing automation tools, and SEA (Google Ads, LinkedIn Marketing Solution, Facebook for Business)Strong creativity in content creationExperience in a SaaS company or agency RECRUITMENT PROCESS Interview video call with Giulia, Talent Acquisition (45')Case studyInterview video call with Alessandro, International Head of Marketing (1h)Interview video call with Alice, CMO (45')Meet & Greet at the office Take a look at our Employee Value Proposition: Location: Work from our offices in Barcelona (Rambla de Catalunya)Activities: Various activities (sports, book club, climbing, music lessons, seminars, etc.
)Remote working: 3 days per week / 6 weeks per year from abroad (work from anywhere policy) after 1 year of seniority.Holidays: 25 days of vacations.
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