Bally's Interactive is the digital arm of one of the world's leading entertainment providers, Bally's Corporation, with tens of millions of players across the globe and big plans always in the works.
Our brands and sites include market movers and shakers like SportsCaller, Monkey Knife Fight, Vera&John, Virgin Casino, Jackpotjoy, and many more.
We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.Responsibilities Assume responsibility for the management of the marketing technology stack across all Digital platforms.Hands-on experience of configuration of the Google Marketing Platform (GMP).Set up and optimisation of large-scale advertisers in Campaign Manager.Using Custom Floodlight Variables alongside the Data Layer to enrich CM reporting.Using third party ad serving to utilise platforms outside of the GMP.Using dynamic creative tools such as FlashTalking / DV360 to drive personalised messaging.Familiarity with Tag Management platforms and how they work alongside ad servers.Own and improve acquisition tracking.Drive innovation for new and existing platforms.Integrating CM and GA360 to begin building robust attribution models.Identifying and resolving potential Duplication across Paid & Affiliate channels.Supporting ongoing landing page development / optimisations through CMS and Google Optimize.Support development of data management platform for enhanced targeting.Competencies Passion for digital.High levels of integrity, autonomy, and self-motivation.Excellent analytical, organizational, project management and time management skills.Think creatively, initiate projects, identify and resolve problems.Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.Ability to clearly and effectively articulate thoughts and points.Excellent command of English.Skills Online casino experience advantageous.Setting up campaigns from scratch - research, delivering media plans, execution.Experience with at least some of the following systems would be required:Campaign Manager (formerly DCM).DV360 (formerly DBM).AdForm.Facebook Ads Manager.Google Tag Manager.Tealium IQ.GA360.Adobe Marketing Cloud.Highly proficient in using MS office.Web/Google analytics knowledge and experience.#J-18808-Ljbffr