.We are Holaluz, the company that has been revolutionizing the energy sector for a decade. We were born to change the world by connecting people with green energy, and you and the planet are our motivation to be who we are and do what we do. Our desire to do things in a different way has led us to lead the transformation of the electricity sector and to be the first utility to obtain the BCorp certificate. Do you join? Join the revolution. What will you do? Responsible for the development and implementation of a global CRM strategy for solar and energy management: lead management, remarketing, upselling, cross selling, loyalty/Member Get Member programs, Cold Databases, churn strategy, APP communications, push notifications, etc. Create and deploy segmentation models to increase personalization of campaigns. Lead the team in charge of operating the previous activities and tasks within our CRM and other tools, providing guidance, direction, and support (2 people). Supervise and optimize marketing processes and systems, ensuring efficiency and alignment with company objectives. Research, design and automatized the journeys of our clients or potential buyers. Data Analysis and results measurement. Collaborating effectively with cross-functional teams (IT, sales, Customer Care, Marketing). Identify and evaluate new marketing channels and establish plans to effectively implement and manage these channels. Manage the budget and external agencies/providers for CRM initiatives. How will you do it? Another of our values is #KeepRowing or keep rowing, which means that teamwork and team alignment is essential to be able to move forward and meet our shared goals. At Holaluz we have built a robust organizational system that is constantly iterating, which allows us to adapt to the constant changes demanded by the industry and achieve the purpose we pursue. At Holaluz, meetings and decisions are made collaboratively, feedback flows between the different teams and support between people is encouraged. Who will you do it with? Always People First is also a very important value at Holaluz, and for us it is key to have a good work team, which is why we explain that we are a team of around 800 people with an unbeatable environment, and with whom you will have the opportunity to work in your day to day. Where will you do it? What better place to do than in our Barcelona offices just 200 meters from the sea. This exceptional location next to the beach is perfect for a break with a dip and to be able to put another of our #HaveFun values into practice. Requirements What do we need? Bachelor's degree in marketing or related field. Minimum of 3-4 years of experience in a CRM leadership role. Demonstrated experience leading successful CRM initiatives. Strong knowledge of CRM platforms and systems (Hubspot, Salesforce or similar). Excellent project management, organizational, and problem-solving skills