Based in Barcelona, Qustodio is a fast-growing internet safety company whose mission is to provide a safe digital experience for every child.
Our product is a multi-platform parental control solution that is used and loved by millions of families globally, and is one of the leading brands worldwide in the Digital Wellbeing category.As a full-time Product Marketing Manager, you will oversee, plan, and directly manage execution of marketing and content strategy of one of our products: Community.
You will work across B2B, B2B2C, and B2C spaces delivering strategies to engage and influence school and parent user personas, ensuring strong take up through the entire funnel.Key Tasks in this Position Include:Strategy definition to educate, acquire, and engage target audience;Content development;Coordination and alignment with stakeholders in different teams and regions;Leveraging success stories to develop brand awareness activities;Definition, prioritisation, and execution of the roadmap;Coordinating tasks with our creative teams and reporting on community KPIs.What You'll Do:Create and execute Marketing strategy for the Community product across entire funnel (B2B, B2B2C, and B2C) that focuses on influencing and engaging with school user persona, and on educating, acquiring, and nurturing our end customer - parent user persona;Collaborate with B2B Sales and Customer Success stakeholders (US, Australia, and UK), collecting feedback, understanding regional needs, creating actionable roadmap that identifies and addresses optimisation opportunities;Collaborate with B2B marketing teams to ensure B2B products portfolio is optimally differentiated with our community offer;Plan and create content ensuring correct tone of voice to: i) enable Sales to convert new district customers to the community offering, ensuring high uptake over time; ii) support districts with communications to parents; iii) engage with parents maximizing Qustodio adoption and conversion to premium;Manage annual calendar, identifying key events to coordinate B2B and B2B2C community marketing material;Lead brand awareness of community, identifying opportunities, creating and leveraging success stories;Monitor channel activity and KPI's, analyze performance, identify areas of improvement, and recommend ways to increase impact;Reporting of performance to management.What You Bring to the Table:Proven track record as a highly competent and commercially results-driven marketer, preferably in the K-12 / edtech space in the US.
Proven experience working with US and other English-speaking markets customer personas, with a strong understanding of cultural nuances, consumer behavior, and market trends in these regions.
Ability to craft powerfully persuasive communications that resonate with diverse audiences and drive action.
#J-18808-Ljbffr