About us: At RavenPack, we are at the forefront of developing the next generation of generative AI tools for the finance industry and beyond. With 20 years of experience as a leading big data analytics provider for financial services, we empower our clients—including some of the world's most successful hedge funds, banks, and asset managers—to enhance returns, reduce risk, and increase efficiency by integrating public information into their models and workflows.
Building on this expertise, we have now launched a new suite of GenAI and SaaS services, designed specifically for financial professionals. With the launch of Bigdata.com, we're on an exciting journey to transform financial decision-making through cutting-edge AI and innovative data sets.
This is a unique opportunity to work on breakthrough technology used by leading financial institutions.
Job Overview:We are looking for a data-driven, innovative and hands-on Growth Marketing Manager to lead our Digital Marketing team in developing our growth marketing efforts, focusing on driving customer acquisition, activation, retention, and revenue growth. The person will be responsible for designing and supervising the execution of growth strategies that are scalable, experimenting with new tactics, and optimizing existing channels.
You will work closely with cross-functional teams to unlock growth opportunities and develop strategies that impact business objectives. The role reports straight to the CMO. The ability to communicate effectively in English, both in writing and verbally is a must. Knowledge of Spanish is not a business requirement. European Union's legal working status is required.
Key Responsibilities:Team Leadership: Lead a team of two highly skilled Digital Marketing Specialists, fostering a collaborative and high-performing environment while supporting their professional development.Growth Strategy Development Execution: Lead the design and execution of a comprehensive growth strategy focusing on customer acquisition, activation, retention, and revenue.Channel Optimization Management: Oversee performance across digital marketing channels such as paid search (Google Ads), paid social (LinkedIn and others), email marketing, SEO, and influencer marketing.Customer Journey Mapping Funnel Optimization: Lead efforts to analyze the customer journey to identify friction points and opportunities for improvement.Data-Driven Decision Making Reporting: Use analytics tools to track, measure, and report on performance metrics such as conversion rates, LTV (Lifetime Value), CAC (Customer Acquisition Cost), churn, and ARPU (Average Revenue Per User).Experimentation Growth Hacking: Foster a team culture of rapid experimentation and continuous improvement.Cross-Functional Collaboration: Work closely with Product, Design, Sales, and Development teams to ensure alignment between growth initiatives and Product development.Retention Referral Programs: Design, develop and oversee the implementation of strategies focused on increasing customer retention and lifetime value. Key Skills and Qualifications:Experience: 5+ years in growth marketing, digital marketing, or performance marketing roles with demonstrated experience in scaling products or services (SaaS).Education: Bachelor's degree in Marketing, Business, Economics, or a related field. A Master's degree or MBA is a plus.Analytical Skills: Strong proficiency in data analysis, using tools like Google Analytics, Mixpanel, HubSpot, or Tableau to make data-driven decisions.Channel Expertise: Deep understanding of key growth channels (SEO, SEM, paid social, content marketing, email marketing, influencer marketing).Optimization Testing: Experience running A/B tests, multi-variant tests, and conversion optimization experiments.Technical Skills: Familiarity with marketing automation tools (e.g., HubSpot, Marketo), CRM systems, and basic knowledge of HTML/CSS is a plus.Growth Hacking Mindset: Strong ability to think creatively and identify unconventional ways to drive growth.Communication Skills: Strong verbal and written communication skills to collaborate effectively across teams and present data-backed recommendations.Adaptability: Ability to work in a fast-paced environment, with the flexibility to pivot strategies quickly when needed. What We Offer:Competitive salary with performance-based bonuses, health, wellness, and professional development benefits. Opportunity to shape the growth strategy of a rapidly scaling company. Collaborative and innovative work environment.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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