Job Description
Be the mastermind behind the product launches and releases for clinics customers. Project manage the launches. Establish and monitor launch metrics across all GTM teams to drive execution and provide data-driven feedback to the product teams. Develop positioning and messaging for the new launches that fits into the overall marketing strategy. Find scrappy ways to test it before launching at scale. Be the guardian of the messaging across all channels and all GTM teams. Collaborate with the content team to compose white papers, eBooks, datasheets, case studies, and other product/technical content that is used in the marketing funnel.
Support sales enablement teams with training and materials about the newly launched product and features. Drive strategic projects intended at boosting adoption of core DocPlanner offerings in order to help customers extract value from the products or to build a basis for future launches. Turn features narrative into customer benefit stories and leverage them for demand generation for new and existing customers. Work hand in hand with the Product and Insights Team during the product development phase. Collaborate with global marketing teams on asset development and implementation for the launches and with local marketing on phased launches and product tests. Act as a bridge between product and marketing teams.
Qualifications
Extensive product marketing or broader marketing experience. Proven experience in designing and executing product launch strategies with measurable impact. Experience managing simultaneously several projects across multiple stakeholders in various locations. Experience developing and executing marketing campaigns. Thrived in a data-driven organization where impact is measured in terms of customer acquisition/adoption/retention.
Proven experience in working with product teams with a growth mindset. Able to continuously prioritize and adjust based on needs. Strong written and verbal communication skills (words savvy, able to create compelling stories based on user insights). Hands-on, self-starter approach and can-do attitude. Fluency in English; plus ideally another one of our core DocPlanner languages: Spanish, Portuguese (Brazilian), Italian, or German. Industry experience in healthcare/healthtech or SaaS, B2B as a bonus.
Additional Information
We promote and embrace equal opportunities in our hiring process, and also every day at work. When you apply for our roles you receive equal treatment regardless of age, disabilities, gender reassignment, marital or civil partner status, pregnancy or parental status, race, colour, nationality, ethnic or national origin, religion or belief, sex, sexual orientation, or any other dimension of human difference. If you require additional support in your recruitment process, we kindly encourage you to let us know. Behind those words you're reading, there's a person (hi!) who already helped a candidate by adapting the interviews, and now we're lucky to have this person with us. So, even if you've never asked for it before, may this serve as a sign that, now, you can do so. We can only truly be equal if we adapt to each other. We believe all humans, in all their beautiful diversity, should have equal rights, dignity, and respect. Period. Mariusz Gralewski, CEO
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