Global Product Marketing Communications Manager, Continuous Gas Analyzer, BL Analytical
This position reports to
Global Communications Manager BL Analytical
Your role and responsibilities
Our Business Line Analytical team is seeking a Global Product Marketing Communications Manager, Continuous Gas Analyzer. In this role, you will create and implement marketing and communication strategies that drive business growth and enhance brand recognition in the global market. You have the opportunity to learn and grow as part of a global team in a fast-growing business. Join us in enabling a low-carbon society and protecting Earth's valuable resources with advanced analytical measurement solutions.
Your responsibilities:
Propose and implement internal and external communication strategies for the Continuous Gas Analyzers portfolio, validated by the Global Marketing & Communications Manager/product line managers, within the approved budget.
Plan, create, and deliver engaging content for various channels, including web, social media, email, newsletters, brochures, and videos, leveraging your editing skills in video and graphics.
Collaborate with product managers, sales teams, and external agencies to ensure alignment and consistency of messaging and visuals across regions and markets.
Monitor and analyze the performance and impact of marketing and communication activities using metrics and feedback tools.
Support the organization and promotion of internal and external events, such as town halls, webinars, trade shows, and customer seminars.
Manage and update the BL Analytical website, intranet pages, and internal social media platform, ensuring compliance with ABB's brand guidelines and SEO best practices.
Research and identify market trends, customer needs, and competitive intelligence to support product positioning and value proposition development.
Qualifications for the role
5-8 years of experience in a similar role within the B2B industry.
BSc/BA in marketing, communications, engineering, or a related field.
Open-minded, autonomous self-starter and a strong networker with a keen interest in technology issues.
Strategic thinking combined with creativity and a hands-on approach to translating strategies into actions, as well as monitoring and reporting on progress (KPIs).
Fast learner, capable of translating complex technologies into clear, engaging content.
Proficient in office and creative programs such as Adobe Creative Suite, Microsoft Office, and SharePoint.
Strong written and spoken communication skills; fluent in English (fluency in German is a plus).
More about us
We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory
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