.Beckman Coulter Life Sciences' (BECLS) mission is to empower those seeking answers to life's most important scientific and healthcare questions.
With a legacy spanning 80+ years, we have long been a trusted partner to our customers, who are working to transform science and healthcare with the next groundbreaking discovery.
As part of our team of more than 3,500 associates across 130 countries, you'll help drive our vision of accelerating answers—and our commitment to excellence.Beckman Coulter Life Sciences is proud to work alongside a community of nine fellow Danaher Life Sciences companies.
Together, we're pioneering the future of science and medicine, developing products that enable researchers in the fight to save lives.We are looking for a relationship builder, task master and pragmatic as well as visionary and customer centric executer to join the team.
Build a strong and close partnership with other commercial and business unit functions to design and execute state of the art marketing campaigns across omni channel touchpoints to orchestrate the customer journey within and across our Biotechnology business.
Crafting a strong customer lifetime value!The Global Program Manager Biotechnology (w/m/d) will be responsible for planning and executing the demand generation activities to deliver above target results.
The right person should have the capability to work cross-departmentally, driving the initiatives and achieving the company goals through networking and teamwork.
The role requires tactical focus, working closely with product management, market development management and other peers inside and outside the global marketing team to execute growth bridge initiatives based on the strategic imperatives empowering long term sustainable growth.In this role, you will be responsible for: Proactively design, plan and execute initiatives and product launches to support demand generation through owning global campaigns and other funnel-fill touchpoints along the customer journey (digital channels, webpage, events, etc.)
that ultimately results in revenue growth.
Define and execute activities to promote business expansion within existing and new customers, increasing brand awareness and customer retention.
Work closely with the Market Development Manager and Business Unit Product Manager to prepare and implement the global marketing plan and design appropriate marketing campaigns with an omni-channel approach.
Work closely with Biotechnology Market Development Manager to develop and manage the local KOLs network to reinforce the brand, raise awareness and leverage product champions throughout the regions.
Leverage digital channels to promote Biotechnology products in the most appropriate market segments.
Support regionalization of global marketing materials and collaterals to meet country-specific needs.
Drive ROI by designing and implementing a tailored channel mix for Biotechnology