The Global Marketing Manager will be part of the Global Marketing team and will lead the global strategy, innovation and global toolkits including communication assets. This role gives a unique opportunity to build a brand with strong consumer relevance, supported by breakthrough product launches, and with significant growth potential.
KEY RESPONSABILITIESGlobal Brand strategy:
- Elaboration of 3yr strategy and plans
- Based on strong country learningsDevelopment and management of new product launches
- Lead of ideation process
- Concept testing
- Product development in collaboration with innovation project managerDevelopment of activation toolkits and ATL/BTL guidelines
- Development of media brand playbook
- Development of communication campaigns and ecommerce assets
- Packaging development and/or updates driven by regulatory changes.Country performance tracking and recommendation
- Set of clear KPIs for success
- Strong performance tracking and analysis at category level (MS, financials, consumer response etc.)
- Post analysis, learnings, and recommendations.PROFILEMarketing and brand building expertiseIdeally 6-8 years experience in OTC / pharmaceutical industryProven success track record to deliver successful projects and like-for-like growthFluency in English is a must, proficiency in Spanish is an advantage, and any other European languages is a plusCOMPETENCIESBrand builder: understands key drivers of brand success and drives improvements. Good balance between strategic thinking and execution understandingTeam player & Collaborator: works effectively with several departments and countries.Strong analytical and strategical thinking skills.Entrepreneur, agile: spots strategic and tactical opportunities, implements with speed. Can-do attitude.Results driven: results oriented focusing on top-line and bottom-line productivity. Good level of financial knowledge and product P&L modelling.Ability to meet deadlines, remain organized, adaptable, and autonomous, ability to prioritize multiple tasks.WORK EXPERIENCEHas worked in central/global marketing marketing roles and/or in local roles with an element of new product development.Has worked in local marketing roles with experience in HCP/B2C marketing. Experience with E-commerce marketing.Has successfully mastered stakeholder management in complex matrix organizations.Preferably experienced in working with OTC products / understanding the complex and changing regulatory environments (nice to have)LOCATION:BarcelonaHybrid work model: 2 days home office, 3 days in the office
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