CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Team:
As part of a wider EMEA Regional Marketing team, this role sits under the Regional Category Lead, and will focus on our Dolls IP portfolio (Polly Pocket, Monster High, Enchantimals and new hot toy launches). You will work closely with the world's leading storytellers within the toy category as well as a wide variety of internal stakeholders across global and local marketing teams, insights and digital marketing.
The Opportunity:
As Brand Manager for Dolls, you'll be responsible for managing a portfolio of IP brands and franchises. You'll provide strategic direction across product ranging, price architecture and go-to market approach, to ensure effective, creative, and efficient implementation of Mattel's category strategies and plans. You will work with other lines of business, like our content team, CP, publishing, to run the brands as a franchise. Building strong PR plans with the coms team and creating a strategy for adult fans in collaboration with Mattel Creation are some of the other key areas of this role.
What Your Impact Will Be:
Support the creation of the Regional brand strategies (15 markets).
Contribute to the line created by Global Brand Team (GBT), by providing feedback during the line creation process in collaboration with EU3 local marketing team.
Provide feedback to GBT in asset creation to meet regional demand creation needs, getting specific and impactful support.
Contribute to developing frameworks, playbooks & capabilities as well as innovative marketing initiatives with supporting toolkits, grounded on consumer & business insights and collaboration with key markets.
Collaborate closely with the Global Brand Team (GBT) and with other members of the Regional Marketing Team for effective brand management.
Develop marketing tactics that can be implemented in the region, working with digital partners.
Help define A&P Regional budget.
Contribute to European quotas meetings by monitoring quotas and raising opportunities or risks deviation from regional objectives.
Select and define the line architecture, define pricing and volumes for segment responsibility to deliver against defined objectives.
Support markets: deliver brand expertise, drive actionable business insights, remove barriers to execution, and expedite work with GBT and other global stakeholders.
Work in collaboration with countries in the major steps, get constant insights in implementation results, share results with the countries within the region. Close collaboration with E3.
Partner closely with other regional cross-functional teams: Finance, Planning, Digital Marketing, Social Media, Content Development, Consumer Products, PR, Customer Marketing or Consumer Insights.
Share and guide implementation of country best practices within the Europe community and the GBT.
Work effectively within a matrix organization and a virtual team.
Ability to build collaborative teams and communicate with impact.
Manage information flow across Europe and with the Global Brand teams.
Monitor performance and work with Local Marketing teams to course correct where necessary.
Partner with the Planning team and Global Brand team to ensure a smooth production and supply process, including administrative tasks for new product lines.
Analytical skills to identify business opportunities across countries to leverage product portfolio.
What We're Looking For:
Degree in Marketing, Sales, Business Administration (Bachelor/Master/Diploma) or equivalent qualification.
Experience operating in a Brand Manager role.
Commercial/marketing experience within Brand Marketing in Toys, FMCG or Licensed consumer goods.
A track record in coordination and delivery.
Solid financial acumen – must be comfortable with forecasting.
Result-oriented, winning mentality, competitive, strong will to succeed.
Strategic thinking ability and executional skills.
The ability to design action plans that can be easily applied.
Proactive problem solver with a creative and analytical mind-set.
Can build and maintain strong and collaborative relationships.
Ability to work on a variety of projects (multi-tasking) with aggressive deadlines.
Can influence and communicate effectively at all levels of seniority (up to VP).
Enjoys working in a fast-paced environment.
Possess a tenacious attitude with a bias for action.
Competitive (winning!) spirit.
Flexibility for occasional EMEA travel (1-2 days quarterly).
Fluency in English + European language advantageous but not mandatory.
Multicultural mindset & respectful.
How We Work:
We are a purpose-driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.
Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world's leading retail and ecommerce companies.
Mattel is recognized as a Great Place to Work and as one of Fast Company's Best Workplaces for Innovators in 2022.
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.
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