.Global Marketing Leader for Strategic Analytics & Insights (SA&I)Full-timeThe Global Marketing Leader for Strategic Analytics & Insights will play a critical role in shaping the future of NIQ's marketing strategy by leveraging cutting-edge analytics and consumer insights to drive business growth.
This leadership position requires a seasoned expert with deep functional knowledge, a strategic mindset, and a broad understanding of the external marketing landscape, including demand generation, product innovation, and brand building.
The successful candidate will be responsible for leading a team to optimize NIQ's portfolio, influence global marketing strategy, and ensure the alignment of consumer insights with the company's goals for market leadership.This role has a significant strategic and operational impact on the future growth of NIQ.
The Global Marketing Leader will drive key initiatives in demand generation shaping how NIQ engages with customers and influences the market on a global scale.
This role requires an individual with a proven track record of both strategic and tactical expertise.Key ResponsibilitiesServe as a key advisor to the senior leadership team on marketing strategy and insights, contributing to long-term business objectives and demand generation strategies.
Provide consultation on innovative marketing campaigns to the leadership team designed to drive awareness and build long-term demand generation.Direct the creation and execution of external marketing campaigns, ensuring the effective communication of NIQ's solutions and brand to target audiences, with a strong focus on demand generation, ensuring a strong pipeline of qualified leads, and optimizing marketing effectiveness across digital, social, and traditional media channels.Lead efforts to drive brand awareness and marketing effectiveness, utilizing data analytics to inform campaign strategies.A dynamic and savvy operator who can collaborate with regional and global teams to ensure seamless execution of marketing and analytics strategies across markets.
Build and maintain strong relationships with external partners, clients, and stakeholders to drive business success and maximize opportunities for market expansion.Set strategic direction and drive execution across multiple initiatives with notable risk and complexity.CapabilitiesExtensive experience in global marketing, strategic analytics, and consumer insights within a large, complex organization.Strong expertise in demand generation, external marketing, and brand strategy.Deep understanding of advanced marketing analytics, consumer behavior research, and industry best practices.Demonstrated success in driving portfolio optimization and executing consumer-centric marketing strategies.Ability to navigate complex business environments and provide actionable insights that influence strategic decisions