.Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders. The Opportunity PUIG is looking for a customer-obsessed, creative and data-driven CRM Manager for its Global CRM & Digital Team. Our ideal candidate has a clear understanding of how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing programs through multiple communication channels with a vision of growing consumer loyalty and increasing their lifetime value to the business.This is a global role that will be an integral part of the overall strategic direct-to-consumer business, shaping how PUIG expands its footprint with consumers globally through our Brands & Markets. What you'll get to do
- Building the Puig CRM strategy & vision and setting up main goals. Defining and executing the roadmap to implement the defined strategy.
- Defining and sharing guidelines for CRM consumer acquisition, retention and driving loyalty. Owner of the CRM Consumer Journeys Library, and cross-polinate across different brands.
- Partner with Brands and Markets' teams to test, launch and optimize omnichannel campaigns across the consumer lifecycle and within multiple channels including email, sms and whatsapp.
- Support and maintenance of the Global CDP implementation project, from a business perspective, coordinating all teams involved (internal & external).
- Ensures compliance of all CRM activities with local rules and regulations.
- Business Owner of the CRM Ecosystem: enable teams with trainings & support for all corporate CRM technologies.
- Monitor and analyze key metrics on consumer behavior (purchase, demographics…) and deployed CRM campaigns (email performance and others).
- Track and share CRM trends, insights and recommendations for meaningful innovations and enhancements on CRM campaigns. We'd love to meet you if you have
- 4-6+ years of relevant experience in Digital Marketing & CRM, ideally in a similar industry.
- Clear customer-centric vision & excellent project management skills. Process-focused approach to effectively execute multiple responsibilities and deliverables.
- Hands-on experience in digital marketing tools, ESP and/or CDP preferably Bloomreach (would be a big advantage).
- Analytical skills. Proven ability in synthesizing and analyzing data, to extract actionable consumer insights and turn them into successful marketing strategies.
- Cross-functional collaboration. Strong team player with ability to build relationships with teammates in other functions or remote offices and leverage input from across the organization