Global Crm Manager

Global CRM Manager
Madrid
Madrid, Community of Madrid, ES Position: Reporting to the Digital and Media Director, as Global CRM Manager, you will be in charge of leading the brand in its mission to elevate the importance and understanding of the consumer. By bringing a CRM mentality and tools into the markets, you'll prepare the company for the future, increasing access to first-party data and shaping the 1-2-1 conversation to drive conversion and loyalty in the brand's main touchpoints. The channel mix, with a high dependence on non-assisted wholesalers, demands an innovative approach to the discipline, reinventing how to activate the different markets depending on their business models, possibilities, and needs.
Job Responsibilities:
Define and execute a comprehensive global CRM strategy, engaging customers across all touchpoints.
Grow and manage the global consumer database; driving and monitoring data, making RFM customer segmentation analysis, and tracking and reporting CRM Dashboards.
Determine the global communication plan to drive CRM and Clienteling KPIs.
Manage CRM workflows from initial brief to key stakeholders to final delivery and execution.
Build automated customer journeys per cluster/market and define VIC and personalized journeys.
Measure customer satisfaction, retention, and revenue growth through impactful initiatives.
Pilot the implementation of Clienteling and Loyalty programs including training and adoption in local markets.
Ensure each campaign is regulatory compliant with solid safeguards for consumer data.
SOFT SKILLS:
Excellent oral and written communication skills. Data-driven mindset and keen eye for detail. Result-driven, with the ability to manage several projects simultaneously. Strong leadership, collaborative, and mentoring skills. Empathy and flexibility. Autonomy, organization, and proactivity. Innovation and creativity.
Additional Information:
Contract: Permanent
Job Experience: Minimum 5 years
Type: Full Time
Function: Marketing

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