Job DescriptionHi there!We are Semrush, a global IT company developing our own product - a platform for digital marketers. New stars are born here, so don't miss your chance.This is our Integrated Marketing Manager role for idea generators, planning geniuses, and natural-born analysts.Tasks in the roleDeveloping and executing integrated marketing campaigns from inception to completion, demonstrating a self-starter mentality. This includes:Leading internal campaign communications from briefings to reportingCollaborating with creative production teams to deliver high-quality assets on timeOwning and managing the campaign timelineMapping and optimizing the complete consumer journeyOverseeing and allocating campaign budgetsAligning and coordinating different teams (e.g., creative, media, product)Developing and testing new campaign formats and channels to optimize performanceCreating comprehensive campaign strategies that leverage multiple channels and align with business goals, including:Developing data-driven forecasts for campaign performanceCreating multiple scenarios to evaluate potential outcomes of strategic decisionsConducting risk assessments and developing contingency plansOverseeing various marketing channels (e.g., paid media, email, social media, influencers) and coordinating with specialized teamsActing as the central point of contact, coordinating efforts across different departmentsEnsuring alignment of channel-specific strategies with overall campaign goalsFacilitating effective communication and collaboration between teamsAnalyzing campaign metrics, working with analytics teams to derive insights, and making data-driven decisionsStaying abreast of industry trends and incorporating innovative ideas into campaign strategiesUtilizing AI tools to enhance productivity and campaign effectivenessRequirementsWho we are looking for5+ years of experience in Marketing, with a proven track record in launching multi-channel marketing campaignsStrong strategic thinking and campaign planning abilitiesExcellent presentation and communication skills, with the ability to create comprehensive decksCreativityAttention to detailBasic understanding of campaign metrics and data analysisAwareness of industry trendsGoal-oriented mindset with a focus on resultsAdaptability and willingness to test new marketing approachesBachelor's degree in Marketing or a related fieldAdvanced English language skillsNot required, but a plusProficiency in using AI tools for marketing purposesStrong leadership and cross-functional collaboration skillsA bit about the teamThe Global Campaigns Team is responsible for developing and executing comprehensive, multi-channel marketing initiatives across various products and markets worldwide. We strategically plan, implement, and optimize integrated campaigns that leverage multiple platforms, including paid media, email, social media, and influencer partnerships.The team coordinates efforts across different departments, aligns channel-specific strategies with overall campaign goals, and utilizes data-driven insights to make informed decisions. We stay current with industry trends, incorporate innovative ideas and AI tools to enhance campaign effectiveness, and continuously test new formats and channels to optimize performance and achieve business objectives on a global scale.BenefitsWork format FLEX: This offer stands for the hybrid work format: some days, you work from the office, and some #wfh.Flexible working day startUnlimited PTOHobby benefitBreakfast, snacks, and coffee at the officeCorporate eventsTraining, courses, conferencesGifts for employeesFinally, a little more about our companySemrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campaigns and get measurable results from online marketing. We've been developing our product for 16 years and have been awarded G2s Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500, and many more.In March 2021, Semrush went public and started trading on the NYSE with the SEMR ticker. 10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,000 people around the world are working on its development. The Semrush team is constantly growing.Semrush is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition, including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws. All employment decisions are based on business needs, job requirements, merit, and individual qualifications.Join us to fire up your career! Become a part of the global team and build the world's leading online visibility management SaaS platform for digital marketers.
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