Fg-094 Objetivo General Aumentar La Visibilidad De La... - Freelance Job In Advertising On Goo...

About this Project: Sales-Marketing / Advertising on Google-Facebook
Objective: Increase the visibility of the online store, attract qualified traffic, and convert visits into sales through paid advertising campaigns on Google Ads, Facebook Ads, Instagram Ads, and other platforms.
Key Steps:
Research and Audience Segmentation: Identify demographics, interests, and purchasing behaviors. Create custom audiences and lookalike audiences.
Platform Selection:
Google Ads: Search, Display, Shopping Ads.
Facebook and Instagram Ads: Feed, Stories, Carousel Ads.
Other Platforms: Pinterest Ads, LinkedIn Ads.
Content Creation:
Types: Images, Videos, Carousels.
Messages: Promotions, product benefits, CTAs.
Campaign Setup:
Google Ads: Keyword selection, ad writing, budgeting.
Facebook and Instagram Ads: Objectives, segmentation, ad design.
Monitoring and Optimization: Measure KPIs: Impressions, CTR, CPC, conversions, ROI. Conduct A/B testing, adjust bids and targeting, improve creatives.
Reporting and Analysis: Create periodic reports, analyze data, adjust strategies.
Example Video Script:
Introduction
Flash Sale Promotion
Offer Description
Highlighted Discounts
Product Benefits
Usage and Satisfaction
Category: Sales & Marketing
Subcategory: Advertising on Google, Facebook
Project Type: Project
Required Availability: Part-time
Project Duration: More than 6 months
Skills Needed: Facebook, Google AdWords, Internet Marketing

#J-18808-Ljbffr