Digital Marketing Manager

Reporting to the Chief Executive Officer, this role carries overall responsibility for the management and performance of the company's Digital Marketing Strategy for both Casino & Sportsbook product, commercial relationships and improvements on customer journeys that will effectively improve conversion.Key Responsibilities :Manage and identify affiliate marketing sites that can drive important traffic to the company.Develop digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.Plan, execute, and measure experiments and conversion tests.Identify trends and insights, and optimize spend and performance based on the insights. In addition, this is also a hands-on role working with various functions throughout the business in terms of problem solving and acting as an escalation for support internally and externally.Key Requirements :Significant experience working within the casino sector, specifically the online Casino & Sports bettingHighly adept at working in numbers and detail driven environment. Capable of analyzing and understanding the bigger picture through site, content and campaign analyticsGood understanding of best SEO practices and up to date with recent changes on the main Search engines.Spanish Speaking with good level of English is highly appreciated.#J-18808-Ljbffr