Publicado 19/07/2024- HQ in Germany- Solutions company for industrial sector (automotive, robotics, Food, etc)¿Dónde vas a trabajar?Solutions company for industrial sector (automotive, robotics, Food, etc) is looking for a Digital Marketing profile to work from Barcelona (HQ in Germany).¿Qué harás en tu nuevo puesto?- Contribute to ifm's growth targets through digital marketing initiatives, including SEA/SEO, newsletters, social media, and industry portals.- Generate quality traffic to the website by implementing continued optimization efforts.- Develop targeted direct mail lists and targeted audience selection for brand promotion and vertical marketing strategies designed to grow the customer base.- Coordinate local SEO efforts to enhance online visibility and accessibility.- Analyze and optimize SEA campaigns across various media channels.- Recommend localized keywords in line with global translation efforts.- Utilize tools such as Google Analytics, Botify, Ahrefs, and Google Search Console for performance tracking.- Provide standard KPIs to gauge campaign progress, identify future requirements, and gaps.- Communicate analytics findings regularly to key stakeholders.- Analyze and evaluate competitors' online marketing strategies.- Work closely with Product Sales Management and Sales teams to strategize action plans for target products, industries, and services.- Work closely with the headquarters' Marketing department, using their help and support to successfully execute marketing activities.- Engage with international Marketing colleagues to share best practices.- Collaborate with the global web team and improve conversions of the e-commerce sales channel.- Gain local industries and market insights, enabling tailored marketing plans and campaigns in collaboration with Global Industry Management.- Publish content to support new customer acquisition and retention, aligning with local management.- Participate in customer visits for at least two days annually, alongside attending exhibitions.¿A quién buscamos (H/M/D)?- Bachelor's or Master's degree in E-commerce, Digital Marketing, or related field preferred.- 3+ years of experience in Performance Marketing or agency background preferred.- Strong analytical and problem-solving skills with a data-driven mindset.- Collaborative mindset with a desire to work across teams.- Ability to stay up to date with the latest trends and developments in Performance Marketing.- Understanding of industrial automation, engineering, or manufacturing industries preferred, or willingness to learn.- Professional understanding of sales principles and digital marketing funnels.- Strong verbal and written communication skills.- English level B2 or similar.¿Cuáles son tus beneficios?- Fixed salary #J-18808-Ljbffr