Digital Content Specialist en Madrid Perfil buscado (Hombre/Mujer): Develop and execute a detailed online content strategy in line with the company's marketing objectives and the Integrated Customer Business Plan.
Ensure the development of content that fosters engagement and supports the marketing strategy with a focus on online educational activities for Health Care Professionals and patients.
Supervise and coordinate the creation of various content types such as:
eCME programsWebcasts/WebinarsWeb pagesBlog postsVideosInfographicsStay updated with emerging content formats to remain competitive and proactively recommend innovation opportunities.
Align with the Channels Automation / Business teams to develop and implement strategies for distributing content across various channels including social media, email, and other platforms.
Create and oversee editorial calendars to ensure a consistent flow of content.
Ensure produced content is based on SEO best practices to enhance visibility and search engine rankings.
Use analytics tools to measure content performance and recommend ideas and best practices for improvement.
Create regular reports on content performance and communicate insights.
Manage external vendors (local and international) contracted to provide educational services.
Ensure that all content complies with legal, regulatory, and ethical standards including medical copyright and privacy regulations.
Minimum Requirements: Experience of 4+ years in Digital Content marketing related positionsAdvanced English levelUniversity degree from an accredited institutionKnowledge in the implementation of online educational methodologies and materials (LMS, eCME, webinars)Knowledge of content management systems (CMS), marketing automation tools, and other relevant technologiesAbility to predict audience preferences with an editorial mindsetExperience in Life Sciences environmentProject management skills and attention to detailYou will be hired by an agency but will work for a single client, dedicating 100% of your time to their offices—a renowned multinational in the healthcare sector.
You will usually work remotely on Mondays and Fridays with a half-day schedule on Fridays.
The offices are located on Castellana.
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