Poste
Being part of LOEWE gives you the opportunity of learning new things every day and working with people passionate about what they do, in a fast moving and ambitious company.
Reporting to the Head of Digital Data and Ecomm Performance, the Digital Analytics & Insights Manager (Data Translator) is a key position that will bridge the gap between BI department and Client/CRM/Marketing teams leveraging data and advanced analytics to capture the full value of the business.
The Digital Analytics and Insights Manager will be skilled at understanding the business needs of LOEWE and work with BI to translate the online and offline data into insights for Client/CRM/Omni/Marketing in order to activate and improve the efficiency of their actions.
Among the main areas to impact will be media investment, user experience and overall business sales.
Profil
Your role will be:
Be the link between business teams (Client, CRM, Omni & Marketing) and BI for advanced analytics matters, modelling (AI) having an overall view to drive synergies between use cases.Work with BI in order to ensure the availability of all data sources across digital and offline touchpoints to ensure it is available and qualified for data-driven marketing/CRM activations, developing the story and recommendations based on insights.Synthesize complex analytics-derived insights into compelling communications that are clear, concise, and suited to a variety of audiences.Develop and oversee planning for use cases with artificial intelligence and advanced analytics initiatives including designing roadmap to operationalize use cases at scale.Engaging the business functions to identify and prioritize projects in which advanced analytics could be beneficial.Identify improvements, launch hypotheses and propose actions to optimize sales through data understanding, measure and testing.Work and support business areas on the analysis and monitoring of the results of the advanced analytics model.What is important for the role:
Knowledge of data management concepts and analytics techniques.Knowledge of Web analytics tools, testing, personalization, as well as DMP or CDP data repositories (especially Salesforce tools).Knowledge of linking on and off data sources, implementing attribution models, on and off audience orchestration.Understanding of the digital marketing environment worldwide, experience with Asia environment is welcome (WeChat, Line, Kakao).High level of English and Spanish.
Working in an international environment.Information additionnelle About us: Created in Spain in 1846, LOEWE approaches 175 years as one of the world's major luxury houses.
Since 2013, under LOEWE's creative director, Jonathan Anderson, the brand has started a new chapter, presenting itself to the world as a house focused on craft and culture; evidenced through an intellectual yet playful approach to fashion, bold and vibrant Spanish lifestyle, and unmatched expertise with leather.
LOEWE has a rich legacy of craftsmanship dating back to its beginnings as a collective workshop and has long valued artisanal techniques in its approach to design and manufacture.
These core values are reflected in the brand's belief in the importance of craft in today's culture, its modern interpretations of historical artistic achievements and its commitment to supporting contemporary art, craft and culture around the world.
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