Demand Creation Marketing Manager, EMEA - MadridLocation: Remote UK, United KingdomThales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billions of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter, and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information, and encrypt data to make the connected world more secure.We are looking for a dynamic Demand Creation Marketing Manager, EMEA, to support the Thales Application and Data Security businesses. You will develop, execute and measure an integrated demand generation and account-based marketing plan aimed at generating pipeline as well as accelerating opportunities and supporting cross-sell/upsell motions. This role will use data and insights about our prospects, customers, the market, win/loss analysis, and other signals to inform development and deployment of marketing programs and campaigns.Key Responsibilities and Tasks:Campaign Strategy & Development: Develop, execute, and measure an integrated demand generation and account-based marketing plan to build pipeline. Partner with Product Marketing (PMM)/regional marketing/sales teams to identify key content themes, ensuring alignment with business goals and strategic objectives.Campaign Activation: Design and implement multi-channel campaigns across web, paid media, social media, webinars, email, and BDR/SDR outreach, coordinating efforts with key stakeholders.Cross-functional Collaboration: Align with the sales and regional marketing managers to understand the market trends in the region, and support our go-to-market strategy.Project Management: Oversee the end-to-end process for campaign activations, managing timelines, deliverables, and performance metrics to ensure success.Identify ideal customer profiles (ICP) and buyer personas, for target account selection that align with solutions and products.Track program results, measuring program success, efficiency and effectiveness, and report metrics via SFDC and Power BI to present to regional sales and marketing teams.Research and recommend marketing techniques and tactics based on changing business demands and suggest innovative and creative marketing approaches for revenue growth.Skills and Experience:Essential: Significant experience in marketing at a technology-based organization.Creative thinker with a strategic approach and the ability to develop innovative marketing solutions.Strong project management skills, able to juggle multiple tasks in a fast-paced setting.Excellent collaboration skills, particularly with cross-functional teams and senior leadership.Excellent communication—both written and verbal—with experience simplifying concepts, influencing stakeholders, and creating compelling messaging for external audiences.Critical thinking and reasoned judgment.Energetic, positive attitude with a willingness to take initiative, share ideas and be resourceful.Desirable:Experience working with BDRs.Background in Application Security and/or Data Security.Qualifications:Essential: BA or BS Degree in or equivalent work experience in the related field (e.g., marketing, communications, etc.).Demonstrated experience with Salesforce (navigation, campaign tracking and reporting).Desirable:Having ABM and/or Intent Buying platform experience (e.g., 6Sense, Demandbase).At Thales, we provide CAREERS and not only jobs. Together we believe that embracing flexibility is a smarter way of working. Thales UK is committed to providing an inclusive and barrier-free recruitment process.Great journeys start here, apply now!
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