.Tasks:Develop and implement a comprehensive CRM Marketing strategy to improve customer acquisition, retention, and loyalty ensuring maximum profitability.Segment and leverage the database for efficient and effective campaign targeting, as well as oversee all direct communications with customers through CRM.Create and manage marketing campaigns within the Salesforce Marketing Cloud platform, including email campaigns, and potentially other channels.Use tools within Salesforce Marketing Cloud like Journey Builder and Audience Builder for customer engagement.Analyse data and campaign results to draw insights and make data-driven decisions.Develop reports and dashboards to track campaign performance.Implement A/B or multivariate testing strategies to improve campaign performance.Have strong project management skills to own the CRM Marketing area and roadmap, build relationships with all the stakeholders, and ensure the timely delivery of the projects.Conduct customer and campaign analysis to ensure the CRM strategy aligns with company goals and customer needs.Work closely with sales, customer care, IT, and other internal teams to ensure CRM activities are integrated and aligned with company goals. Collaborate with these teams to improve the whole user journey experience as well.Qualifications:Previous solid experience in a CRM role, with experience with Salesforce Marketing Cloud preferred.Experience building end-to-end campaigns and data pipelines into Salesforce Marketing Cloud and building personalised journeys across multiple channels.Experience managing stakeholders, finding business opportunities, and translating them to Marketing communications and projects.Strong understanding of CRM principles and strategies.Strong analytical skills with a goal-oriented attitude.Excellent communication and leadership skills.Attention to detail and ability to multitask.Bachelor's degree in business, marketing or relevant field. Advanced degree or relevant certification (like Salesforce Marketing Cloud certification) is preferred.Desirable skills:Strategic business thinking and ability to drive transformation.Analytical mindset.Solid understanding of CRM technologies.Strong working knowledge of GDPR (General Data Protection Regulation) best practices.Knowledge and experience using coding languages: SQL, HTML, AMPscript.Experience with Salesforce Sales Cloud would be preferred.Experience working with external software integrators.Experience working with IT teams and business analysts.Team development:Train, develop and motivate a high performing digital marketing team.Set business objectives for each market and channel.Set personal objectives for each member of the team and coach them.Benefits:The opportunity to develop your skills in an international environment, in the exciting field of language travel.Flexible working policy.A young and dynamic work atmosphere.An environment where corporate ethics and sustainable development matter