.DescriptionAbout usDiageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness.Our purpose, Celebrating life, every day, everywhere, has a relevant role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value.There's a rich history of character and iconic products to promote. We rely on driven, hard-working commercial executives to protect the legacy of these brands and ensure their future success.About the roleWe're ground-breakers, revolutionising eCommerce in one of the fastest accelerating areas of our business. We embed eCommerce at the heart of everything we do, crafting innovative digital solutions across our leading portfolio of iconic global brands.We are undergoing a major digital transformation, enabling our brands to connect with consumers in outstanding ways.Our vision is to win in the next generation celebration, engaging and delighting our consumers with world-class leading experiences resulting in greater brand equity and growth.To achieve this, Diageo is implementing an audacious plan passionate about driving more significant interactions and experiences with its brands, improving its digital presence, and gaining a deep understanding of its end consumers through data.This role is positioned within the Connected Consumer Engagement team and will be based in Madrid. Passionate about Diageo's digital transformation, this team integrates the areas of Direct-to-Consumer (D2C) and Consumer & Engagement (C&E) and supports Brand Marketing Teams in linking brand-building strategies within culture to digital presence and activation.The team assists the entire range of Diageo's South Europe portfolio brands in developing content strategies aligned with consumer expectations and in facilitating personalized and relevant brand experiences.This role is fundamental in materializing our D2C strategy for Diageo and its brands in Southern Europe, focusing on conversion optimization and leveraging sophisticated data for personalized communication, as well as implementing CRM strategies that resonate with our consumers' passion points.The ability to develop and execute communication programs that foster dedication and active participation is key, ensuring that every interaction strengthens our direct and long-term relationship with them.If you are passionate about delivering world-class experiences, building and leading teams, and driving growth through digital transformation, then we want to hear from you!You will be an instrumental part of the Digital Transformation Journey of Diageo, focusing on data-driven consumer-centric approaches and personalized communications.Some of the great things you'll be doing:Implement outstanding automated consumer lifecycle programs that drive sales conversion, repeat purchase and advocacy
