Job Description Creates customer-centric communications and the execution of multi-channel lifecycle campaigns that drive customer activation, engagement, and reactivation across the markets Sets up manual & automated mailings and push notifications to ensure every touchpoint aligns with customer needs and supports the strategic vision. Leverage state-of-the-art development and testing approaches, combined with modern technology, to ensure that campaigns are constantly improving and meeting business objectives. Works with our product, loyalty, marketing, and operations teams, will also ensure that communications are on-brand and impactful. Creates engaging and relevant content for direct marketing initiatives to existing customers to enhance customer engagement and loyalty.
Implementation of Central CRM campaigns (Push Notifications, Newsletters) Monitors campaign performance to ensure consistency, streamline monitoring and leverage insights for impactful interactions and knowledge sharing Benchmarking, providing new ideas for touchpoints in A/B test scenarios Aligns with other functions e.g., Campaigns & Promotions, CRM, Own Brand Food acceleration, Social Media, Loyalty on CRM activity including best practice sharing with other CRM Campaign managers across markets.
Optional support: Sampling/Insert into parcel (Own Brand brochure, true new customer leaflet, food samples ...) planning, execution, A/B testing and analysis.
Postal print mailings from conception to execution and reporting (agency selection, graphics briefing, coupon code generation, customer segmentation until send-out and results analysis).
Single point of contact to external print agencies.
Focusing on KPIs such as: Revenue generated through direct marketing channels Customer and/or sales retention "loyalty" Activation Engagement Reactivation Qualifications 2-3 years of Marketing Automation and CRM experience BSc+ degree in business administration, e-commerce, marketing, tech, or related field.
Proficiency in customer data and CRM processes, ideally experience in FMCG; Analytical mindset and enthusiasm for understanding customers, driving Campaigns Fluent in English, and Italian language are necessary. Demonstrated experience in managing complex, high-impact projects Additional Information With more than 1,000 passionate professionals located across 10 European offices, we believe our success comes from working together and leveraging our international strengths.
Expect to work in a hybrid environment, collaborating with colleagues in different locations remotely.
Our benefits: 20% discount in our zooplus shop Internal and external training Team events #LI-Hybrid? 28 Annual Vacation Days Private Medical Health Insurance Hybrid working model (up to 40%Home Office per month) Want to know more?
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zooplus is committed to equal opportunity.
We value and embrace diversity and inclusion of all Team Members.