Summary Location: Madrid, Spain
About the role: The Corporate Communication Manager will provide a strategic view, professional advice, support, and coordination in activities/relationships for a particular area of external Communications, with a focus on corporate positioning with impact on our Spanish company strategy.
You will deliver a data-driven strategy by leveraging data and analytics for data modeling of the external environment and to predict stakeholder views, needs, and behaviors.
The role requires building a strong partnership with external media, as well as Patient Advocacy, Public Affairs, Value & Access, and other cross-functional partners to anticipate external trends and dynamics that inform strategy and proactive engagement.
Key Responsibilities: Corporate Strategic Positioning: Supports in the design and implements corporate positioning strategy.
Coordinates and provides specialized expertise in corporate communications. Acts as a strategic partner to the business and creates and supports the implementation of communication strategies in their own area of expertise, aligned to strategic positioning plan. Ensures internal collaboration and aligns with Therapy Area Communications to build coherent internal and external communications plans. Builds relationships with TA communications partners and other business partners and/or senior Communications colleagues. Develops and updates local narrative, creates innovative communication tools, and builds storytelling to align local internal and external messaging. Manages agencies and other external vendors to ensure maximum return on investment, operational excellence, and business impact. Stakeholder Engagement: Collaborate with stakeholders (researchers, scientists, marketers, etc.)
to identify communication needs and target audiences. Digital, Social Media Strategy and Campaign Management: Develops and executes digital communication strategies to reach target audiences effectively.
Collaborates with cross-functional teams to ensure consistency across digital channels (websites, social media, email campaigns, etc.
). Data Analysis and Intelligence: Collect and analyze communication data, including customer feedback, market trends, and competitor insights.
Identify patterns, correlations, and trends in data to inform strategic planning and create reports and presentations highlighting data-driven insights for communication optimization. AI Integration: Explore and implement AI technologies to enhance communication strategies and processes, including developing tools to boost customer communication and engagement. Essential Requirements: Bachelor's degree in communications, marketing, data science, or a related field.
Advanced degrees preferred (Master's degree preferred). At least a few years in diversified communications or marketing. Proven experience in Digital Marketing and/or Communications within the Health industry and/or HC ecosystem, strategic planning, and media relations. Proven experience in data analysis, preferably within the science or pharmaceutical industry context. Strong knowledge of AI technologies and their application in communications. Experience with digital strategy development and campaign management. Excellent analytical skills and the ability to translate complex data into actionable insights. Proficiency in using data visualization tools and software for reporting purposes. Outstanding written and verbal communication skills in Spanish and English, with the ability to present findings and recommendations clearly. Strong project management and organizational skills. Desirable Requirements: Familiarity with regulatory guidelines within the science and pharmaceutical sector is a plus. Benefits and rewards: Read our handbook to learn about all the ways we'll help you thrive personally and professionally.
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