Content Marketing Manager - B2C, Mobile Apps

BlueThrone is a remote-first company that work from all around the world.
Our specialty is turning product market-fit apps into companies.
We have over 50 million organic downloads and 4.6 million monthly active users.
With a mission to transform iOS and Android applications to a new scale, we've achieved a remarkable ARR in just 25 months, exemplifying sustainable growth and innovation.
Our team, rich in tech entrepreneurship and mobile marketing expertise, thrives in an environment that values agility, growth mindset, flexibility, creativity, and tangible outcomes.
Super Killer Content Marketing Manager & Direct Response Copywriter - for the Mobile Apps world First things first, if you are looking for a fully remote role with flexible hours, unlimited time off, and are based somewhere in European time zones read on .
Are you living, breathing and fire-spitting persuasion to the masses over the internet ?
If so, do read on!
Look, we're looking for a copywriting and marketing pro at the highest levels.
It's not a boring " Content Marketing Manager" we're after.
No vanilla here.
If you can take full ownership of Bluethrone's content strategy, from email campaigns and social media to in-app promotions and employer branding, and CREATE RESULTS - you're interesting for us.
CLARIFICATION: This is NOT a typical corporate marketing role - the hell with that.
It's much, much more.
About BlueThrone Our Expertise: We specialise in turning extraordinary  apps into market leaders, with over 50 million downloads.
Our Mission: Elevate iOS and Android applications to new heights.
We've organically achieved an impressive $10M ARR in just 36 months, showcasing sustainable growth and innovation.
Our Team:  70+  tech entrepreneurs and mobile marketing experts, we excel in an environment that values agility, growth, flexibility, creativity, and measurable results.
At BlueThrone, your career is more than a job.
It's a path to excellence within an innovative and high-performing culture.
Your mission You'll become the center of our brand, yes- that important.
You'll be crafting emails and vid ideas that connect with app developers, tech communities, and our 10m+ app user base .
It's all about getting crazy creative, visiting the minds and brains and feelings and pains of several customer personas and measuring yourself by RESULTS.
Results are: - Conversations - Engagement - eLove letters from our email list and our user base - Making Bluethrone the #1 brand in the app acquisition world It's combining creative thinking, real world direct response copywriting experience with data-driven decision-making to deliver high-impact content that elevates our brand and drives engagement, actions and moolah across platforms.
If you're a killer direct response copywriter and capable of managing cross-platform marketing operations and ppl (video, SEO and such) & want to grow and move the needle in the the tech world & responsible enough to do 100% remote & CAN SELF MANAGE... who knows, we might be an awesome fit.
What you'll be doing • Move the needle -   Full ownership of content creation and management for BlueThrone, including email marketing, reports, dashboards, website, and LinkedIn content.
• Develop and manage email marketing for our b2c mobile apps (apps serve different personas) • Collaborate with SEO experts to optimize web performance.
• Strategically research and create brand awareness across relevant media and communities and meaningful connections.
• Write compelling newsletters (3x weekly) to engage indie app developers.
• Create daily posts/week for BlueThrone's LinkedIn page, maintaining a strong brand voice.
• Develop weekly email marketing campaigns for our big apps (3X).
• Support the People Team in crafting Employer Branding content, including weekly nurture campaigns and culture-driven materials.
What you'll need to succeed • 5+ years HANDS ON experience in the Direct Response marketing/copywriting, with a focus on email marketing content creation, and management.
You really have to be a powerful Direct Response copywriter , can't stress this enough.
• Proven expertise in copywriting and storytelling , you must be able to sell things through your words.
• Able to design simple stuff yourself, like photos for emails, screenshots, etc.
• Strategic thinker and tactical doer with an obsession for persuasion to the masses.
• Strong organizational skills and the ability to manage multiple projects simultaneously, and MANAGE YOURSELF .
No micromanagement here.
You're 100% required to be at your top performance without having to be "supervised" daily or even weekly.
• Fluent/Native English; fluency in additional languages (e.g., Spanish, German) is a plus.
• Experience in remote, multicultural teams is highly valued.
Remote 100% might sound like fun, but it is only fun for some.
Soft Skills • Proactive Problem-Solving : Ability to independently identify and pursue new growth opportunities.
• Communication : Strong verbal and visual skills to convey insights effectively.
• Detail-Oriented : Precision in experiment design, execution, and analysis.
• Systematic Thinking : A structured and logical approach to testing and decision-making.
• Toughness and Resilience : Confidence to handle ambiguous or negative results and iterate rapidly.
Serious  Bonus points • You've converted millions of email readers into buyers in the consumer space, either digital products, e-commerce or da best - consumer apps.
You've studied direct response copywriting and marketing unofficially and built yourself from zero to hero somewhere in the internet.
Our "friends" are ppl like Dean Jackson, Russel Brunson, Dan Kennedy and Alex Hormozi.
You'll love it here if: You prefer flexible hours, unlimited time off, and the ability to work anywhere.
You are naturally curious and eager to make an impact for both users and the business.
You enjoy wearing multiple hats - we value experts but appreciate jacks of all trades.
You thrive in a drama-free, calm, and systematic problem-solving environment.
You love challenges and are always ready to roll up your sleeves.
You believe in working smarter, not harder - prioritising productivity and quality over punching the clock.
Above all, you follow your passion and have fun while doing it.
The interview process Portfolio Review : After successfully completing your application review, you'll receive an email requesting your portfolio.
Please share examples such as email sequences, social posts, blogs, or landing pages to help us better understand your expertise.
1.
First Round : A 30-minute chat with our Marketing Manager to explore cultural fit and your basic qualifications.
2.
Second Round : A 1-hour live challenge with the Marketing Manager and Head of People or Strategy & Analytics to assess your role fit and expertise.
3.
Challenge : Complete a 3-5 day take-home task to showcase your strategic thinking and creativity (e.g., app promotion email, nurture campaign email, LinkedIn post).
4.
Final Round : A 45-minute discussion with our CGO and Co-Founder to review your challenge and align on vision.
We aim to complete the process within 4-6 weeks.
Let's make this journey swift and impactful!
Equal opportunities for everyone We prioritise diversity and inclusion to represent our vibrant and diverse community.
We are committed to fostering an environment where everyone can do their best work.
We strongly encourage applicants of all backgrounds.
We consider all candidates regardless of age, ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran status, neurodiversity, or disability.
Please let us know if you need reasonable adjustments at any point in the application or interview process.