DESCRIPTION
Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. Sellers are a critical part of Amazon's ecosystem to deliver on our vision of offering the Earth's largest selection and lowest prices. Over 2 million Sellers sell on Amazon Marketplace and we obsess over providing world-class support to them.
In this role, you will own the development of content and execution of marketing strategies on Flash Sale programs to maximize engagement and action rates from Seller Partners, leveraging data and quantitative results. Flash sale programs (e.g., Call Off Stock, Amazon Global Listings, etc.) are strategic EU 3P wide initiatives that allow for lower prices, faster delivery, and increased selection for all EU customers.
With new legislations changing the compliance landscape in Europe, this position will lead the Seller Partner outreach for flash sale models along with account management support based across the EU and China. You will partner with multiple product and program teams across geographies in order to scale identified solutions across regions, influencing product development roadmaps and holding yourself and partner teams to a high bar in terms of targeting, content, key messaging, and impact, identifying and focusing on core KPIs to steer your actions and iterations.
You will seek to identify opportunities to automate in order to scale marketing workflows where it makes sense to do so, whilst ensuring you stay well connected to the Selling Partner Experience by leveraging tools and solutions to continually raise the bar in terms of how Selling Partners receive, perceive, and act on our outreach messaging. You will identify blockers that hamper Selling Partners' ability to take action and engage with product owners to remove friction points, thus triggering greater adoption of flash sale programs and greater engagement with call-to-action messaging.
Key job responsibilities
- Lead and execute marketing campaigns with flash sale program partners to maximize action rates from Seller Partners.
- Develop plans for continuous improvement and optimization of the campaigns.
- Pull and report on performance metrics of site content to inform strategies for enhancements.
- Develop formalized documentation, processes and procedures, and A/B testing strategies.
About the team
We are a new team in the marketplace, born in 2018. We started our journey with a team of 15 individuals which has now grown to 300+ team members in 6 regions. We represent more than 9 job families, 25+ nationalities, and 51% female talent. Our core values are innovation, inclusion, and building others. We write on walls, obsess about our sellers, and are known for our resilience.
BASIC QUALIFICATIONS
- Experience in professional non-internship marketing.
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
- Experience using Microsoft Excel to manipulate and analyze data.
- Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
PREFERRED QUALIFICATIONS
- Experience using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, and reporting for demand generation.
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify, and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use, and transfer the personal data of our candidates.
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