Job Profile Summary - A customer-focused role with a deep understanding of the retail business and the external customer/consumer, this role will deliver communications and campaigns activity focusing on Spain and when required support for other market/clusters.
Being responsible for communication and campaigns in Spain this role will operate across all fuels and convenience products, offers and services within the market and is the key point of contact for all customer-facing messaging as per brand guidelines and policy.
Job Advert Would you like to discover how our diverse, hardworking people are showing the way in making energy cleaner and better - and how you can play your part in our team?
Join our team as Communications and Campaign Lead - Madrid, Spain About the role itself: A customer-focused role with a deep understanding of the retail business and the external customer/consumer, this role will deliver comms campaigns focusing on Spain and when required support for other market clusters.
What would be your responsibility? Lead a customer-led briefing process to identify key insights to deliver business objectives through differentiated profitable communications.Deliver end to end ATL communications campaigns both media and creative.Deliver Master creatives for headline promotions.Work together with fleet communications lead and EV (Electrical Vehicle) communications lead to ensure consistency on marketing communications to support brand KPI's.Build relationships with agency partners as the key contact for creative and media agencies in Spain and other markets.Identify ways of working that simplify and remove duplication.Support other marketing areas within European Mobility & Convenience Business as master assets move to adapt and execution in the simplest most efficient way.Contribute to the network of comms teams in other Mobility & Convenience businesses.Working closely with central brand team to contribute and input into brand and campaign development.Own 24-month communications plans in Spain with clearly identified opportunities for comms amplification of campaigns and products.Act as the brand custodian in these countries to ensure all comms and campaigns are consistent and in line with brand standards.Plan and pitch for budgets to achieve business results including invoice and payment processes.Agency and internal interfaces relationship management in line with global agency process, as well as supporting Content Leads and Marketing operational lead on local agency relationships for digital, social and BTL including translation.Own campaign media reporting and metrics for Spain.Team coordination and reporting.Recommend comms and campaign allocated budget for Spain ensuring no unauthorized over or underspends.Perform media planning for Spain and other allocated campaigns.What should you bring to this role? 5+ years in leading comms activity both media and creative development from strategic plan development to comms plan execution.Cross channel Experience including ATL, digital and point of sale with a channel neutral outlook.Good capabilities of Influence and leadership.Agency leadership to develop enduring partnership relationships.Experience in both B2B and B2C.Spanish market experience.Cross European country experience preferable.Proficient level of English and Spanish.We are a global team at bp, please help us with submitting an English CV.
Entity - Customers & Products
Job Family Group - Marketing Group
Relocation available - No
Travel required - Yes - up to 10%
Country - Spain
About BP CUSTOMER AND PRODUCTS - We're gearing up for the future.
At bp our goal for C&P is to deliver the future of mobility, energy and services for our customers by innovating with new business models and service platforms.
C&P will become a hub, housing our midstream, lubricants, aviation, sale of chemicals, mobility and convenience, marketing and our next-generation businesses, making it a highly integrated and interconnected organisation.
And with safety being our core value, our commitment to safe and reliable operations will never change.
Want to join the team?
This means:
Being customer-centric, agile and responsive to changing customer needs and dynamic markets.Focusing on growth and development of customer offers.Optimising the chemicals and fuels value chains to maximise integrated value.Contributing to the reduction of carbon intensity of the products we create, and sell, by 50% by 2050 or sooner.Creating strategic partnerships that drive long-term value for C&P.
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