Channel Marketing Manager - Sso075

Channel Marketing Manager Responsibilities:Build, manage, measure and refine marketing strategies/programs/campaigns, driving strong impact and results across the sales funnel for the B2B Commercial Sales team.Oversee and manage budgets for all deliverables through strategic forecasting and monitoring of all expenditures.Develop detailed analysis, plans, milestones, deliverables and overall status updates for all campaigns and programs.Ensure programs, campaigns and leads are appropriately tagged via SFDC to accurately track and report on impact and metrics.Communicate impact, challenges, roadblocks and insights effectively and concisely to appropriate audiences and stakeholders.Collaborate with cross-functional teams (e.G., Product, PMM, Category, Partnerships, Operations) and represent the needs of the commercial sales team and their customers.Evaluate financial program/campaign performance and present ROI analysis to management.Perform ongoing research on our strengths and opportunity areas, as well as those of our competitors.Manage contractors and 3P vendors (as needed).Minimum Qualifications:7+ years experience marketing enterprise hardware and software through channel partners (resellers, distributors, independent software vendors, and global system integrators) and/or via direct sales teams.Track record of designing and implementing successful marketing strategies delivering against brand and sales goals.Experience developing, executing and measuring Channel/Partner marketing and go-to-market campaigns and programs.Demonstrable experience in project management, marketing communications, content strategy development and/or content/digital marketing.Experience developing working relationships and influencing at all levels of management, internally and externally.Project and/or program management experience, including multitasking to lead and execute multiple projects in parallel.Willingness to travel ~30% of the time.B.A. or B.S. degree.Preferred Qualifications:MBA.#J-18808-Ljbffr